We seasoned PR professionals are used to change. In the twenty plus years that I’ve been working in this industry, I’ve gone from pitching features to journalists via fax (yes, it was that long ago!) to selling in content collaborations with influencers via Instagram DMs.
Are you ready for ‘Post Lockdown Recovery’? It’s clear the world has changed quite dramatically from only a few months ago and as such, this will lead to a shift in consumer behaviours whether it’s the way they travel, purchase a product or even socialise with family and friends.
Like the rest of the country, our team have had to adapt to a completely new way of living and working. At our last (video) meeting, we discussed how we were feeling, and shared the companies, people and brands that are making our lockdown lives more pleasurable while we stay at home.
Here at GEC PR, we have seen first-hand the effects Covid-19 has had on the global travel industry as well as specifically our clients and travel industry partners.
However, as much as international and domestic tourism has currently been affected there will be a time when the restrictions are lifted and travel will resume, and brands need to be prepared to handle an influx of bookings and enquiries from would-be travellers.
As an agency with extensive experience in handling crisis situations, we thought it would be useful to share some insights to help travel brands plan ahead and prepare to accommodate bookings, once travel resumes.
Whether for personal or economic reasons, there isn’t a UK company that hasn’t been affected by the coronavirus pandemic, and my Travel PR agency is no exception.
I am acutely aware that the challenges of running a travel PR firm in no way compares to the challenges those in the front line are facing in tackling the coronavirus pandemic, such as the National Health Service or supermarkets. However, one day this pandemic will subside and travellers will wish to book holidays again. So I am very mindful of my responsibility to both my employees and clients to do my bit to prepare. For now, that means my fellow Travel PRs and I must keep calm and carry on.
Situated in the Indian Ocean just 1 ½ hours apart, the Maldives and Sri Lanka offer the perfect combination for a twin-centre holiday.
GEC PR Directors, Fiona and Sarah, were fortunate enough to experience this for themselves on a tour of the Aitken Spence Hotels properties across both destinations in February. From luxurious five-star resorts to holistic, wellness retreats and mountain-side properties to premium, all-inclusive hotels, the Aitken Spence Hotels group offers something for everyone across Sri Lanka and the Maldives, so here are some of the property highlights from the trip.
After months of planning, the inaugural International Women In Travel & Tourism Forum took place in Iceland in January, promoted by GEC PR and attended by travel industry chiefs and next-generation female professionals from 18 countries. The inaugural Forum came into being after Alessandra Alonso, founder of Women in Travel (CIC, chaired a World Travel Market 2018 panel debate celebrating the 100th anniversary of Women’s suffrage.
Valentine’s Day, celebrated on 14th February, means different things to different people. For some, the day is celebrated drinking champagne twice the price of gold in a restaurant where the views are just as expensive as the food, while for others the weekend is an excuse to discover a new destination and culture with a loved one.
Many countries around the world have their own, unique ways and traditions of celebrating Valentine’s Day, so here are some of our favourites:
To celebrate the start of a new decade, we’ve taken a look at the future of travel to form a list of the biggest 2020 travel trends.
What’s hot in travel has changed significantly over the past decade. Following the publication of our January newsletter focused on 2020 travel trends, here are five of our favourites:
As we enter an exciting new year, our team is pleased to share that Director of GEC PR Fiona Anderson has been elected as a new member of the Tourism Society. Fiona has been a dedicated member of the Tourism Society for several years, and is currently Chair of its PR Network steering group and now a newly elected board member.