How AI Search Is Changing Travel Marketing
Why travel brands need to rethink visibility, authority and storytelling in the age of ChatGPT, Copilot and AI-powered search By Company Director Fiona Anderson For more than two decades, travel marketing has revolved around one primary objective: ranking highly on search engines. Brands invested heavily in websites, SEO, content marketing and paid advertising to ensure […]
GEC PR Case Study – Driving National Awareness for Sonas Hotel Collection on the Isle of Skye
Sonas Hotel Collection appointed GEC PR to raise the profile of its portfolio of boutique hotels on the Isle of Skye and position the collection as one of Scotland’s most desirable hospitality brands. Operating in a highly competitive travel and hospitality market, Sonas Hotel Collection required a PR strategy capable of elevating its brand above […]
Aitken Spence Hotels – Hotel Case Study
Aitken Spence Hotels is a leading hospitality group with a portfolio of resorts across Sri Lanka and the Maldives, known for their mix of boutique heritage properties, luxury island resorts, and architecturally significant hotels. GEC PR had represented the brand in the UK market since 2019, consistently driving awareness and positioning the hotels as premium […]
GEC PR Blog Post – Six PR Strategies Every Boutique Hotel Should Know About in 2026
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency, shares her tips on how boutique hotels can stand out in a crowded marketplace. In a world where travellers are scrolling faster, expecting more, and seeking experiences that feel genuinely personal, boutique hotels have a distinct advantage. The challenge? Ensuring your […]
GEC PR Case Study – Raising Destination Awareness for Central America Tourism Agency (CATA) Among UK Travellers
GEC PR worked with CATA to raise awareness of Central America as a compelling and diverse travel destination among UK consumers, travel trade and media. Through an integrated press office programme combining strategic media relations, proactive storytelling, reactive commentary opportunities, and impactful media trips, GEC PR successfully elevated the profile of the region across UK […]
Heading Abroad This Summer? New Entry Rules, Passport Checks and Biometric Borders Explained for UK Holidaymakers
1 June 2026, London – Following the full roll-out of the EU’s Entry/Exit System (EES) on 10 April 2026, UK travellers heading abroad this summer are being encouraged to familiarise themselves with changing European entry requirements before travelling. New research from Airport Parking and Hotels (APH.com), available at www.aph.com/uktravelrules, reveals the varying entry rules […]
More Room to Roam for Arctic Solo Travellers: Secret Atlas Reveals Six New Single Cabins Aboard Mv Freya
London, May 2026 – With 2026 seeing a significant rise in solo travel*, Expedition Micro Cruise specialist Secret Atlas has announced a pioneering redesign of its flagship vessel, MV Freya. The ship now features six dedicated single cabins, redefining the Arctic experience for independent explorers. By reconfiguring MV Freya, Secret Atlas offers half of its guest […]
Private Expeditions to the Arctic: A New Kind of Luxury for Multigenerational Families
The luxury of time together with purpose-led travel and shared experiences in the Arctic London, March 2026 – A new kind of luxury is taking shape this year – time together, shared properly. This summer, micro cruise specialist Secret Atlas is redefining the multigenerational family holiday with the launch of its Private Expeditions to the Arctic designed […]
Secret Atlas Launches Arctic 2027 Itineraries Featuring New Flagship Expedition Micro Cruises to Scoresbysund and Svalbard
London, January 2026 – Expedition Micro Cruise specialist Secret Atlas, has today announced its new 2027 summer Arctic season including standout itineraries to the world’s largest fjord system Scoresbysund and wildlife-rich Svalbard. Visiting at the best time of year for wildlife, the Northern Lights and incredible scenery, Secret Atlas is inviting just 12 guests […]
APH.com Reveals Sharp Rise in Airport Drop-Off and Pick-up Costs from January 2026
January 2026, London – Travellers dropped-off at some UK airports are set to face higher costs this year, as new research from Airport Parking and Hotels (APH.com) reveals increases to airport drop-off and pick-up charges from January 2026.