Swarovski Optik Presents a New Lightweight 75mm Spotting Scope
– THE AT ENDURA FROM £2,070 – 13 July 2026, UK – With the AT Endura 21-65×75, SWAROVSKI OPTIK is launching a high-quality and lightweight optical instrument and modernising its spotting scope portfolio for birdwatching and wildlife enthusiasts. Engineered, constructed, and produced in Absam (Austria), the AT Endura combines the recognised SWAROVSKI OPTIK image quality […]
The ‘Zero-Click’ PR Strategy – What is it and How Can Brands Connect with Consumers Through Digital Credibility?
Sarah Salord, Company Director at Travel, Lifestyle and B2B Agency GEC PR Consumers are scrolling faster than ever. They’re discovering brands through Google summaries, social previews, AI-generated search results, media headlines, and “Best Of” round-ups — often without ever clicking through to a website.
GEC PR Turns 9 – The PR Lessons That Shaped Us
By Company Director Fiona Anderson This April, GEC PR turns nine. Nine years of storytelling, strategy, media moments, client wins, creative sparks, and the kind of behind‑the‑scenes graft that only a PR agency truly understands. When we launched GEC PR back in 2017, Sarah and I knew we wanted to build something different: a specialist […]
The Best of Both Worlds – Secret Atlas Launches New Svalbard & Greenland Expedition Micro Cruise for Summer 2027
London, March 2026 – Secret Atlas, pioneers of small-group polar exploration, has announced a new Svalbard and Greenland Summer Expedition Micro Cruise for 2027, combining both incredible destinations into one trip.
How PR Can Put Your Brand at the Top of AI Search
Sarah Salord, Company Director at GEC PR a travel, lifestyle and B2B PR agency, shares her top tips on how PR can be the secret solution for AI visibility In the world of travel, lifestyle, and B2B sectors, the question is no longer just “How do we rank #1 on Google?” but also “How do […]
APH.com Reveals the UK’s Most Family-Friendly Airports Ahead of February Half Term
January 2026, London – With February half term approaching and many families preparing to fly abroad, new research from Airport Parking and Hotels (APH.com) reveals which of the UK’s busiest airports cater the best for travellers with children.
Love at First Sight – Luxury Valentine’s Day Gifts From Swarovski Optik
As Valentine’s Day shifts toward more “experience-led luxury” this year, leading optic specialists SWAROVSKI OPTIK has unveiled a curated selection of three stylish, travel-inspired luxury gifts for outdoor enthusiasts.
GEC PR Case Study – Rooh Travel PR Campaign
Rooh Travel is a pioneering travel designer targeting affluent, adventurous Muslim travellers seeking culturally aligned holiday experiences. “I hired GEC PR with the goal of helping Rooh Travel share its story and gain meaningful features across respected travel publications and they more than delivered. I worked closely with Fiona, who is a one-of-a-kind PR strategist. […]
Secret Atlas Launches Arctic 2027 Itineraries Featuring New Flagship Expedition Micro Cruises to Scoresbysund and Svalbard
London, January 2026 – Expedition Micro Cruise specialist Secret Atlas, has today announced its new 2027 summer Arctic season including standout itineraries to the world’s largest fjord system Scoresbysund and wildlife-rich Svalbard. Visiting at the best time of year for wildlife, the Northern Lights and incredible scenery, Secret Atlas is inviting just 12 guests […]
APH.com Reveals Sharp Rise in Airport Drop-Off and Pick-up Costs from January 2026
January 2026, London – Travellers dropped-off at some UK airports are set to face higher costs this year, as new research from Airport Parking and Hotels (APH.com) reveals increases to airport drop-off and pick-up charges from January 2026.