Tag: lifestylepr

 Swarovski Optik Presents a New Lightweight 75mm Spotting Scope

 – THE AT ENDURA FROM £2,070 – 13 July 2026, UK – With the AT Endura 21-65×75, SWAROVSKI OPTIK is launching a high-quality and lightweight optical instrument and modernising its spotting scope portfolio for birdwatching and wildlife enthusiasts. Engineered, constructed, and produced in Absam (Austria), the AT Endura combines the recognised SWAROVSKI OPTIK image quality […]

GEC PR Turns 9 – The PR Lessons That Shaped Us

By Company Director Fiona Anderson This April, GEC PR turns nine. Nine years of storytelling, strategy, media moments, client wins, creative sparks, and the kind of behind‑the‑scenes graft that only a PR agency truly understands. When we launched GEC PR back in 2017, Sarah and I knew we wanted to build something different: a specialist […]

SWAROVSKI OPTIK Presents the New CL Companion Binoculars

CL Companion 8×30 from £1,070 and 10×30 from £1,100 Today on Thursday 26th March 2026, SWAROVSKI OPTIK is launching a new generation of its most popular binoculars for travellers and outdoor enthusiasts – the new CL Companion, with an upgraded compact design, light weight of just 550 grams, and improved bridge for optimum balance. Developed […]

GEC PR Case Study – Successfully Showcasing Agata Henderson Garden Design in Lifestyle Media

Agata Henderson specialises in a highly specific and competitive sector: transforming small, often challenging urban gardens into functional, family-friendly retreats. Agata’s brand needed to expand into the local West London media and a national consumer audience, and our strategy focused on positioning Agata as a go-to expert for urban gardening, small-space solutions, and sustainable climate-resilient […]

How PR Can Put Your Brand at the Top of AI Search

Sarah Salord, Company Director at GEC PR a travel, lifestyle and B2B PR agency, shares her top tips on how PR can be the secret solution for AI visibility In the world of travel, lifestyle, and B2B sectors, the question is no longer just “How do we rank #1 on Google?” but also “How do […]

GEC PR Case Study: UK Media Launch and PR Campaign for Sustainable Wine Brand Collectivino

As a London-based travel and lifestyle PR agency, GEC PR works with inspiring brands that focus on sustainability, wellbeing and innovation. The agency had the exciting opportunity to manage the UK media launch and PR campaign for Collectivino, a new sustainable wine distributor]championing organic and planet-friendly wines. Campaign Objectives Collectivino wanted to quickly raise brand […]