FIONA ANDERSON

Fiona has enjoyed a twenty-year PR career, spanning corporate, lifestyle and travel spheres. Fiona’s client experience includes fast-moving consumer goods (FMCG) campaigns for Procter & Gamble and Reckitt Benckiser, through to publicity for Allied Domecq (Pernod Ricard) drinks brands, to premium travel brands that include Conrad, Kimpton and Hilton hotels, and PR for travel disruptors and destinations as diverse as Click&Boat, India, the Maldives, the Philippines, Jamaica, Kyoto in Japan and Breckenridge, Colorado. Fiona has worked for a wide variety of clients all over the UK on marketing campaigns and media launches – pet accessories, children’s books, restaurants, hotels, and even dating websites. From co-ordinating regional roadshows for India’s Association of Tour Operators (IATO), to running high profile PR events for the Philippines and India Tourism at World Travel Market, Fiona’s extensive strategic experience ensures the execution of all activity is carried out seamlessly, creatively, to schedule and as agreed.

Fiona is a board member of the UK’s Tourism Society and sits on the advisory board of Women in Travel (CIC).

SARAH SALORD

Sarah has worked in the UK travel and lifestyle PR industry for over 14 years, during which time she has created an extensive and enviable range of contacts in the national, consumer and travel trade media. She has handled a number of travel accounts including the PR and Marketing for Visit Maldives, Incredible India, Philippines DOT, Kimpton Hotels & Restaurants, Visit Kentucky, Philadelphia CVB, Airport Parking & Hotels, Sarasota CVB, Bradenton Area CVB and Fort Lauderdale. Sarah has also worked with high-profile lifestyle brands such as world-leading manufacturer of long-range optics, Swarovski Optik, and the innovative Japanese luggage brand, Hideo Wakamatsu. Sarah’s previous experience ensures she has extensive knowledge of managing PR events including the launch of Visit Maldives 50th Anniversary of Independence Celebrations in the UK as well as press conferences at World Travel Market, destination roadshows around the UK and product launches.

JENNIFER JONES

Jennifer has worked in travel and lifestyle PR for five years, after graduating from the University of Lincoln with a degree in marketing and a love for the travel industry after working on the front desk of a beach hotel in the USA. Jennifer’s love for travel originates from her upbringing in the Middle East, with a passion for adventure fuelling many days spent trekking in the Arabian desert. Jennifer’s previous experience includes PR and marketing representation for national, regional and city tourist boards across the globe, working with destinations as varied as India, Philadelphia, the Maldives, the Philippines, Kyoto in Japan, and Hangzhou in China. Her widespread experience also includes work for leading hotel groups, a flag carrier airline, a social enterprise dedicated to empowering women in the travel industry, and other award-winning travel companies. Jennifer has also worked for a range of lifestyle brands such as SWAROVSKI OPTIK, a children’s book, quirky pet accessories and online companies including a boat rental platform and even an online dating website. Overall, Jennifer is a key member of the team supporting on all press office activity including press releases, media liaison, event management and reporting as well as hosting press trips to destinations such as the Maldives and Philadelphia.

GREG EVANS

Greg is a well-known and respected UK travel industry figure who began his travel career with BOAC in 1970 and worked for a number of other airlines including British Midland, KLM and CP Air, until leaving the aviation sector in 1985 to become Co-Founder and Managing Director of the UK tour operator Travelpack where he remained until late 1997.

In 1998 he joined Destination Marketing Limited (DML) as a director working specifically for the Commonwealth of Pennsylvania, as well as other clients including Visit Kentucky. He left DML in 2007 to join Advantage Management Group (AMG) to further develop its client portfolio. He left AMG in 2011 to set up The Greg Evans Consultancy Limited (GEC TR), which has just completed its eighth successful year at the end of September 2019.

Greg’s strength is to leverage longstanding and new relationships, whilst sharing his experience having been in the UK & Ireland travel industry for over 40 years. Greg has travelled extensively worldwide and throughout North America.

Greg is also a Fellow of the Institute of Travel & Tourism.

JULIE GREENHILL

Julie has a wealth of experience crammed into her 34 years within the UK Travel Industry and has worked in a variety of sectors including inbound sightseeing tours, traditional and e-commerce tour operators in a variety of roles including product and marketing manager for the USA, Canada and the Caribbean, reservation booking systems and UK representation.

Julie has worked in representation since 2007 and has gained many friends and respect for her knowledge and expertise. During this time, she has shared her knowledge and enthusiasm about the USA with the travel trade, journalists and consumers as to the wonders of the USA including destinations such as the Commonwealth of Massachusetts, Texas, Scottsdale, Louisiana and the Deep South.

Julie’s strengths include her ability to retain and establish new relationships across all facets of the travel trade and to support all aspects of PR activity. Julie is also a director of the UK Visit USA Association and is a member of the Association of Women Travel Executives.

ELIZA BARRETT-HOLMAN

Eliza’s love for travel started at a young age thanks to holidays spent across Europe and the USA. She has travelled extensively having also visited Uganda, India and Russia to name a few; in fact, she only has two continents left to visit. Eliza enjoys learning about other cultures and their culinary offerings which she often tries to recreate at home. Whilst whale watching in Alaska’s Tongass National Park, she decided to apply for an undergraduate degree in Geography and since graduating from the University of Exeter this summer Eliza has joined GEC PR to further her love for travel. She supports the team through press office activity such as drafting and distributing press releases and liaising with media on enquiries, as well as supporting the team at events.