FIONA ANDERSON
Fiona has enjoyed a twenty-year PR career, spanning corporate, lifestyle and travel spheres. Fiona’s client experience includes fast-moving consumer goods (FMCG) campaigns for Procter & Gamble and Reckitt Benckiser, through to publicity for Allied Domecq (Pernod Ricard) drinks brands, to premium travel brands that include Aitken Spence, Conrad, Kimpton and Hilton hotels, and PR for travel disruptors and destinations as diverse as Click&Boat, India, the Maldives, the Philippines, Jamaica, Kyoto in Japan and Breckenridge, Colorado. Fiona has worked for a wide variety of clients all over the UK on marketing campaigns and media launches – pet accessories, book launches, restaurants, hotels, and even dating websites. From co-ordinating regional roadshows for India’s Association of Tour Operators (IATO), to running high profile PR events for the Philippines and India Tourism at World Travel Market, Fiona’s extensive strategic experience ensures the execution of all activity is carried out seamlessly, creatively, to schedule and as agreed.

Fiona is a Fellow of the UK’s Tourism Society and sits on the advisory board of Women in Travel (CIC).

SARAH SALORD
Sarah has worked in the UK travel and lifestyle PR industry for over 16 years, during which time she has created an extensive and enviable range of contacts in the national, consumer and travel trade media. She has handled a number of destination accounts including the PR and Marketing for Visit Maldives, Incredible India, Philippines DOT, Visit Kentucky, Philadelphia CVB, Sarasota CVB, Bradenton Area CVB and Fort Lauderdale. She has also worked with high-profile hotel groups including Kimpton Hotels & Restaurants and Aitken Spence Resorts, as well as travel ancillary companies such as award-winning Airport Parking and Hotels (APH). Sarah’s experience also includes heading up the accounts of high-profile lifestyle brands such as world-leading manufacturer of long-range optics Swarovski Optik, and the innovative Japanese luggage brand Hideo Wakamatsu. She has extensive knowledge of managing client events including the launch of Visit Maldives 50th Anniversary of Independence Celebrations in the UK and Philadelphia CVB’s media launch of the Jasper John’s exhibition in London, as well as hosting press conferences at World Travel Market and arranging client roadshows around the UK.