FIONA ANDERSON

Fiona has enjoyed a twenty-year PR career, spanning corporate, lifestyle and travel spheres. Fiona’s client experience includes fast-moving consumer goods (FMCG) campaigns for Procter & Gamble and Reckitt Benckiser, through to publicity for Allied Domecq (Pernod Ricard) drinks brands, to premium travel brands that include Aitken Spence, Conrad, Kimpton and Hilton hotels, and PR for travel disruptors and destinations as diverse as Click&Boat, India, the Maldives, the Philippines, Jamaica, Kyoto in Japan and Breckenridge, Colorado. Fiona has worked for a wide variety of clients all over the UK on marketing campaigns and media launches – pet accessories, children’s books, restaurants, hotels, and even dating websites. From co-ordinating regional roadshows for India’s Association of Tour Operators (IATO), to running high profile PR events for the Philippines and India Tourism at World Travel Market, Fiona’s extensive strategic experience ensures the execution of all activity is carried out seamlessly, creatively, to schedule and as agreed.

Fiona is a Fellow of the UK’s Tourism Society and sits on the advisory board of Women in Travel (CIC).

SARAH SALORD

Sarah has worked in the UK travel and lifestyle PR industry for over 16 years, during which time she has created an extensive and enviable range of contacts in the national, consumer and travel trade media. She has handled a number of destination accounts including the PR and Marketing for Visit Maldives, Incredible India, Philippines DOT, Visit Kentucky, Philadelphia CVB, Sarasota CVB, Bradenton Area CVB and Fort Lauderdale. She has also worked with high-profile hotel groups including Kimpton Hotels & Restaurants and Aitken Spence Resorts, as well as travel ancillary companies such as award-winning Airport Parking and Hotels (APH). Sarah’s experience also includes heading up the accounts of high-profile lifestyle brands such as world-leading manufacturer of long-range optics Swarovski Optik, and the innovative Japanese luggage brand Hideo Wakamatsu. She has extensive knowledge of managing client events including the launch of Visit Maldives 50th Anniversary of Independence Celebrations in the UK and Philadelphia CVB’s media launch of the Jasper John’s exhibition in London, as well as hosting press conferences at World Travel Market and arranging client roadshows around the UK.

GREG EVANS

Greg is a well-known and respected UK travel industry figure who began his travel career with BOAC in 1970 and worked for a number of other airlines including British Midland, KLM and CP Air, until leaving the aviation sector in 1985 to become Co-Founder and Managing Director of the UK tour operator Travelpack where he remained until late 1997.

In 1998 he joined Destination Marketing Limited (DML) as a director working specifically for the Commonwealth of Pennsylvania, as well as other clients including Visit Kentucky. He left DML in 2007 to join Advantage Management Group (AMG) to further develop its client portfolio. He left AMG in 2011 to set up The Greg Evans Consultancy Limited (GEC TR), which has just completed its eighth successful year at the end of September 2019.

Greg’s strength is to leverage longstanding and new relationships, whilst sharing his experience having been in the UK & Ireland travel industry for over 40 years. Greg has travelled extensively worldwide and throughout North America.

Greg is also a Fellow of the Institute of Travel & Tourism.

JULIE GREENHILL

Julie has a wealth of experience crammed into her 34 years within the UK Travel Industry and has worked in a variety of sectors including inbound sightseeing tours, traditional and e-commerce tour operators in a variety of roles including product and marketing manager for the USA, Canada and the Caribbean, reservation booking systems and UK representation.

Julie has worked in representation since 2007 and has gained many friends and respect for her knowledge and expertise. During this time, she has shared her knowledge and enthusiasm about the USA with the travel trade, journalists and consumers as to the wonders of the USA including destinations such as the Commonwealth of Massachusetts, Texas, Scottsdale, Louisiana and the Deep South.

Julie’s strengths include her ability to retain and establish new relationships across all facets of the travel trade and to support all aspects of PR activity. Julie is also a director of the UK Visit USA Association and is a member of the Association of Women Travel Executives.

ELIZA BARRETT-HOLMAN

Following her graduation from the University of Exeter in 2019, having achieved a Geography BA (Hons) degree, Eliza joined GEC PR to further her love for travel and assist the PR team across press office activity. Her role involves drafting and distributing press releases, liaising with media on enquiries, and supporting the team at events, as well as overseeing GEC PR’s social media channels. Eliza’s love for travel started at a young age thanks to holidays spent across Europe and North America. She has travelled extensively having also visited Uganda, India and Russia to name a few; in fact, she has only two continents left to visit. Eliza has also worked with a range of lifestyle brands including luxury optic manufacture SWAROVSKI OPTIK and online boat rental platform Click&Boat.