Category Archives: Blog

What post-lockdown traveller trends should travel brands now prepare for?

We are half-way through March, and approaching a year since the first UK lockdown began. However, as we approach that anniversary with mixed feelings, there’s thankfully more than a whiff of optimism in the air.

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Let Travel Inspire you this Winter Lockdown

With the cold weather causing many of us to spend more time indoors this February, the team at GEC PR has come up with some suggestions to help keep us all entertained and energised during the upcoming weeks.

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GEC PR’s Travel Trend Predictions For 2021

Predicting travel trends is never an easy task and with the pandemic news changing on what seems to be a daily basis, it’s especially hard to make sense of the shifts at a time like this. However, it is important to be optimistic about travel and to focus on the opportunities that might crop up in the year ahead, such as the roll out of the Coronavirus vaccine hopefully opening global travel up once more.

Now that we are officially one month into the new year and while we patiently wait for travel to resume once more, GEC PR has pulled together its top five predictions on what will be big in travel for the year ahead.

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A Case Study on How to Successfully Promote a Destination During a Pandemic

It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.

So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.

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Our Account Executive Reflects On The First Ever Virtual WTM

I was lucky enough to attend my first World Travel Market last year and was left wide-eyed by the extravagance of the stand designs and marvelling at the industry coming together from around the world. Not to mention exhausted from running from one side of Excel to the other juggling press packs, on-stand badges and a laptop, all whilst wearing high-heeled boots – oh I had a lot to learn!

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How Travel Brands Can Make the Most of World Travel Market 2020

For the first time in its 40-year history, World Travel Market will be held as a completely virtual event this year taking place from Monday 9 – Wednesday 11 November 2020.

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How Luxury, Travel and Lifestyle Brands Can Embrace Pandemic Consumer Trends

Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.

However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.

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Surprising Insights from a Staycation Holiday to the Lake District and Yorkshire Dales

In late 2019, I booked a holiday to visit the seaside city of Split in Croatia for August this year. With my accommodation booked, I was counting down the weeks until we could explore the city and its surrounding area and had even planned a day trip to visit the nearby Bosnian town of Mostar.

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