How AI Search Is Changing Travel Marketing
Why travel brands need to rethink visibility, authority and storytelling in the age of ChatGPT, Copilot and AI-powered search By Company Director Fiona Anderson For more than two decades, travel marketing has revolved around one primary objective: ranking highly on search engines. Brands invested heavily in websites, SEO, content marketing and paid advertising to ensure […]
GEC PR Case Study – Driving National Awareness for Sonas Hotel Collection on the Isle of Skye
Sonas Hotel Collection appointed GEC PR to raise the profile of its portfolio of boutique hotels on the Isle of Skye and position the collection as one of Scotland’s most desirable hospitality brands. Operating in a highly competitive travel and hospitality market, Sonas Hotel Collection required a PR strategy capable of elevating its brand above […]
Aitken Spence Hotels – Hotel Case Study
Aitken Spence Hotels is a leading hospitality group with a portfolio of resorts across Sri Lanka and the Maldives, known for their mix of boutique heritage properties, luxury island resorts, and architecturally significant hotels. GEC PR had represented the brand in the UK market since 2019, consistently driving awareness and positioning the hotels as premium […]
GEC PR Blog Post – Six PR Strategies Every Boutique Hotel Should Know About in 2026
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency, shares her tips on how boutique hotels can stand out in a crowded marketplace. In a world where travellers are scrolling faster, expecting more, and seeking experiences that feel genuinely personal, boutique hotels have a distinct advantage. The challenge? Ensuring your […]
GEC PR Case Study – Raising Destination Awareness for Central America Tourism Agency (CATA) Among UK Travellers
GEC PR worked with CATA to raise awareness of Central America as a compelling and diverse travel destination among UK consumers, travel trade and media. Through an integrated press office programme combining strategic media relations, proactive storytelling, reactive commentary opportunities, and impactful media trips, GEC PR successfully elevated the profile of the region across UK […]
GEC PR Case Study – The Luxury Media Launch of Swarovski Optik’s New CL Companion Binoculars with Four Seasons Hotel Hampshire
In May 2026, to launch the new Swarovski Optik CL Companion binoculars, GEC PR developed an exclusive media event in partnership with The Four Seasons Hotel Hampshire. The hotel’s luxury hospitality and natural surroundings provided the ideal setting for journalists from lifestyle, technology, wildlife, photography and birding media to experience the new product, generating high-quality […]
Travel PR or Influencer Marketing – Which Delivers Better Results?
And why the smartest travel brands don’t choose one over the other. Fiona Anderson, Company Director, GEC PR The travel industry has never had more ways to tell its story. From national newspaper travel sections and glossy magazine features to TikTok creators and Instagram influencers, brands are competing for attention across an increasingly fragmented media […]
The ‘Zero-Click’ PR Strategy – What is it and How Can Brands Connect with Consumers Through Digital Credibility?
Sarah Salord, Company Director at Travel, Lifestyle and B2B Agency GEC PR Consumers are scrolling faster than ever. They’re discovering brands through Google summaries, social previews, AI-generated search results, media headlines, and “Best Of” round-ups — often without ever clicking through to a website.
GEC PR Turns 9 – The PR Lessons That Shaped Us
By Company Director Fiona Anderson This April, GEC PR turns nine. Nine years of storytelling, strategy, media moments, client wins, creative sparks, and the kind of behind‑the‑scenes graft that only a PR agency truly understands. When we launched GEC PR back in 2017, Sarah and I knew we wanted to build something different: a specialist […]
GEC PR Case Study – Successfully Showcasing Agata Henderson Garden Design in Lifestyle Media
Agata Henderson specialises in a highly specific and competitive sector: transforming small, often challenging urban gardens into functional, family-friendly retreats. Agata’s brand needed to expand into the local West London media and a national consumer audience, and our strategy focused on positioning Agata as a go-to expert for urban gardening, small-space solutions, and sustainable climate-resilient […]