Category Archives: Blog

How IWTTF 2021 proved that when it comes to connecting, virtual CAN beat in-person events

Blog post by Fiona Anderson, Company Director at GEC PR

When GEC PR’s client Women in Travel CIC decided to run its global International Women in Travel and Tourism Forum event virtually this year, I must admit, I was apprehensive.  The inaugural IWTTF that took place in Iceland in January 2020, was an in-person event, and the connections and authentic, frank debating that happened there would, I thought, be difficult to beat. Women and men from 18 countries had hedged their bets against the stormy Icelandic weather to make it there and certainly there was a sense of ‘triumph over adversity’ about getting there. Swapping tales about cancelled flights were conversational icebreakers that helped the bonding process as we discussed diversity, inclusion and our localised and global experiences of those issues.

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Seven Important Lessons I’ve Learnt During My PR Career

                                      Sarah Salord, GEC PR Company Director

From interning at a PR company in Covent Garden to now running my own London-based travel and lifestyle PR agency with my business partner Fiona, I’ve learned several lessons from my 17 years in the industry.

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How Can PR Help Hotels Generate Bookings?

Blog post by GEC PR Company Director Fiona Anderson

With an estimated 700,000 hotels operating globally pre-pandemic, it’s clear that even with a large margin of error, there are a lot of hotels out there – and that all hoteliers have a lot of competition!

So, how can a hotel achieve cut-through in order to entice new clients and generate more bookings?

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What post-lockdown traveller trends should travel brands now prepare for?

We are half-way through March, and approaching a year since the first UK lockdown began. However, as we approach that anniversary with mixed feelings, there’s thankfully more than a whiff of optimism in the air.

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Let Travel Inspire you this Winter Lockdown

With the cold weather causing many of us to spend more time indoors this February, the team at GEC PR has come up with some suggestions to help keep us all entertained and energised during the upcoming weeks.

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GEC PR’s Travel Trend Predictions For 2021

Predicting travel trends is never an easy task and with the pandemic news changing on what seems to be a daily basis, it’s especially hard to make sense of the shifts at a time like this. However, it is important to be optimistic about travel and to focus on the opportunities that might crop up in the year ahead, such as the roll out of the Coronavirus vaccine hopefully opening global travel up once more.

Now that we are officially one month into the new year and while we patiently wait for travel to resume once more, GEC PR has pulled together its top five predictions on what will be big in travel for the year ahead.

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A Case Study on How to Successfully Promote a Destination During a Pandemic

It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.

So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.

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Our Account Executive Reflects On The First Ever Virtual WTM

I was lucky enough to attend my first World Travel Market last year and was left wide-eyed by the extravagance of the stand designs and marvelling at the industry coming together from around the world. Not to mention exhausted from running from one side of Excel to the other juggling press packs, on-stand badges and a laptop, all whilst wearing high-heeled boots – oh I had a lot to learn!

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