GEC PR Case Study: UK Media Launch and PR Campaign for Sustainable Wine Brand Collectivino
As a London-based travel and lifestyle PR agency, GEC PR works with inspiring brands that focus on sustainability, wellbeing and innovation. The agency had the exciting opportunity to manage the UK media launch and PR campaign for Collectivino, a new sustainable wine distributor]championing organic and planet-friendly wines. Campaign Objectives Collectivino wanted to quickly raise brand […]
How ready is your travel brand for top media and influencer exposure in 2026?
We are thrilled World Travel Market (WTM) is almost here. It’s the perfect opportunity to meet old acquaintances and new contacts to discuss the ever-evolving PR landscape and how travel brands can navigate it effectively. Securing top-tier media and influential exposure is more challenging than ever, and so it begs the question. how ready is […]
GEC PR Insights – How a Family Trip to the South of France this Summer Reinforced the Power of Immersive Storytelling
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency As PR and marketing professionals, especially in a leading UK travel and lifestyle PR agency, we understand the power of storytelling. We’re always linking back to narratives, brand journeys, and connecting with audiences on an emotional level. But sometimes, it takes […]
PR Case Study: GEC PR Launches the World’s First Smart Binoculars – Swarovski Optik’s AX Visio
By Sarah Salord, GEC PR Company Director Swarovski Optik, a leader in high-end optics, launched the world’s first smart binoculars the AX Visio, while also celebrating the company’s 75th anniversary in the same year. GEC PR was briefed to manage the UK launch, tasked with positioning Swarovski Optik not only as a leader in the […]
PR Insight: Five Top Tips for Navigating Travel and Lifestyle Influencer Campaigns
By Fiona Anderson, GEC PR Company Director Having recently attended two premium influencer events in London, UK and New York State, USA, I spoke with some great content creators at length, and made some key observations regarding how travel and lifestyle brands can get the best out of influencer relationships and work most effectively with […]
GEC PR June Newsletter – How PR can Elevate Your Digital and Social Media Strategy
If you’re looking to raise your brand’s profile and stand out from the competition, have you thought about integrating your PR and social media strategy? A digital PR strategy working in partnership with social media platforms such as Facebook, Instagram, YouTube and LinkedIn is an effective way to amplify a brand’s image. From sharing compelling […]
GEC PR Is Celebrating Eight Years in Business!
We are delighted to be celebrating our eighth birthday this month, and thought we’d take the opportunity to highlight eight key reflections, milestones and learnings since GEC PR was launched in 2017:
Unlock Your Brand’s Visibility – Proven PR & Marketing Tips for 2025
In today’s fast-evolving market, standing out is everything. With consumers increasingly drawn to brands that connect on a personal and emotional level, having a strong presence across all marketing channels is no longer optional—it’s essential.
Five PR and Marketing Lessons I’ve Learnt During My PR Journey so Far
Blog post by Sophie Oxley, GEC PR Company Intern Before joining GEC PR in October, I knew I was interested in a career in communications and marketing, but I never had the opportunity to learn more about this industry until I started my internship at GEC PR. During the last few months, I have gained […]
Why it’s Important to Network This Winter Season
Blog post by Sarah Salord, Company Director at GEC PR As we get closer to Christmas and the New Year, our social calendars fill up with invitations to social events and festive drinks. After a long working week, it can feel tempting to decline the invites however this is the perfect opportunity to build relationships […]