As a PR and marketing agency, GEC PR works with a variety of travel and lifestyle clients and the team had the exciting opportunity last year to launch a new sustainable wine distributor, Collectivino.
Collectivino was looking to quickly raise brand awareness and generate a buzz around the launch, with the view to drive online traffic and sales. The main target audiences were lifestyle and family consumers including young professionals aged 25+ with a passion for organic and sustainable products, and GEC PR came up with a creative PR campaign focusing on a media launch event.
Selling in a press release or news story to a journalist over the phone or in-person can feel like a daunting prospect, however it can also be a very efficient method of securing coverage for the client or product.
Journalists want to understand the story and personalities behind the brand and chatting this through during a call or in-person meeting can be an effective way of showing your enthusiasm for the brand, as well as pitching the key story angles.
Blog post by Fiona Anderson, GEC PR Company Director
On reflection, I am pleased to say that my degree was not wasted on me, as there are still a few things I learned as a journalism undergraduate many years ago (okay, decades ago!) that have served me well in my PR career.
Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers.
However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord has put together five top tips to help travel and lifestyle brands learn how to make the most of social media marketing.
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. As GEC PR approaches its fifth anniversary, Company Director Fiona Anderson reflects on five female-focused achievements and learnings from running a travel and lifestyle consultancy over the last five years: Continue reading →
Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as a result we are all becoming more aware of the impact our actions have on the environment and natural resources. Continue reading →
In our latest video blog, our company intern Burte Tsogbadrakh, reflects on her Autumn internship at GEC PR. During the last three months, Burte was given the opportunity to work for GEC PR’s new lifestyle client, Collectivino – a sustainable and ethical wine specialist which sources its products from independent, artisanal vineyards. Continue reading →
After two years of no in-person World Travel Market, I was delighted to hear from our company directors, Fiona and Sarah, that the much-anticipated travel trade event would finally make a return, uniting international tour operators, travel agencies, tourism boards and media contacts once again at Excel London from 1 November – 3 November 2021. Continue reading →