For the first time in its 40-year history, World Travel Market will be held as a completely virtual event this year taking place from Monday 9 – Wednesday 11 November 2020.
Category Archives: Blog
How Luxury, Travel and Lifestyle Brands Can Embrace Pandemic Consumer Trends
Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.
However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.
Surprising Insights from a Staycation Holiday to the Lake District and Yorkshire Dales
In late 2019, I booked a holiday to visit the seaside city of Split in Croatia for August this year. With my accommodation booked, I was counting down the weeks until we could explore the city and its surrounding area and had even planned a day trip to visit the nearby Bosnian town of Mostar.
What’s it Like to Take a Summer Family Holiday Abroad Post Lockdown? Some Key Learnings and Advice for Family Travellers from GEC PR Director, Sarah Salord
As a family of seasoned travellers, taking regular trips abroad to see relatives in France and Qatar -and even a six week summer sabbatical to Chicago with a toddler and baby in tow – it was strange and sad for us to be unable to travel abroad during the five months of lockdown.
Should Long Haul Destinations Now Be Preparing for UK Winter Sunseekers?
Fiona Anderson, GEC PR Company Director: A lot has changed for the travel and tourism sector in 2020 – and we are (unbelievably) only halfway through the year.
Fall in LOVE with Autumnal Philadelphia
Having visited Philadelphia several times, I’ve enjoyed this wonderful city in a variety of seasons and in my opinion one of the best times to visit the East Coast of the USA is autumn. The leaves on the trees turn wonderful shades of red and the city streets are cool enough to explore with an iced coffee in hand (what else in America!)
How The Pandemic May Change The Travel And Lifestyle Sector Forever
We seasoned PR professionals are used to change. In the twenty plus years that I’ve been working in this industry, I’ve gone from pitching features to journalists via fax (yes, it was that long ago!) to selling in content collaborations with influencers via Instagram DMs.
Five Top Tips for Brands to Re-start PR and Marketing Activity Post Lockdown
Are you ready for ‘Post Lockdown Recovery’? It’s clear the world has changed quite dramatically from only a few months ago and as such, this will lead to a shift in consumer behaviours whether it’s the way they travel, purchase a product or even socialise with family and friends.
The Brands That Have Put The Life Back Into Lockdown Living For The GEC PR Team
Like the rest of the country, our team have had to adapt to a completely new way of living and working. At our last (video) meeting, we discussed how we were feeling, and shared the companies, people and brands that are making our lockdown lives more pleasurable while we stay at home.
Key Ways Tourism Brands Can Plan Ahead and Prepare for Post Covid-19 Travel Bookings
Here at GEC PR, we have seen first-hand the effects Covid-19 has had on the global travel industry as well as specifically our clients and travel industry partners.
However, as much as international and domestic tourism has currently been affected there will be a time when the restrictions are lifted and travel will resume, and brands need to be prepared to handle an influx of bookings and enquiries from would-be travellers.
As an agency with extensive experience in handling crisis situations, we thought it would be useful to share some insights to help travel brands plan ahead and prepare to accommodate bookings, once travel resumes.