Category Archives: Blog

GEC PR Case Study: UK Media Launch for New Sustainable Wine Distributor Collectivino

As a PR and marketing agency, GEC PR works with a variety of travel and lifestyle clients and the team had the exciting opportunity last year to launch a new sustainable wine distributor, Collectivino.

Collectivino was looking to quickly raise brand awareness and generate a buzz around the launch, with the view to drive online traffic and sales. The main target audiences were lifestyle and family consumers including young professionals aged 25+ with a passion for organic and sustainable products, and GEC PR came up with a creative PR campaign focusing on a media launch event.

Continue reading

GEC PR Blog – Top Tips for Selling in a News Story to Media

Selling in a press release or news story to a journalist over the phone or in-person can feel like a daunting prospect, however it can also be a very efficient method of securing coverage for the client or product.

Journalists want to understand the story and personalities behind the brand and chatting this through during a call or in-person meeting can be an effective way of showing your enthusiasm for the brand, as well as pitching the key story angles.

Continue reading

Five Essential and Effective Social Media Tips for Travel and Lifestyle Brands in 2022

Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers.

However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord has put together five top tips to help travel and lifestyle brands learn how to make the most of social media marketing.

Continue reading

Reflections for International Women’s Day

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. As GEC PR approaches its fifth anniversary, Company Director Fiona Anderson reflects on five female-focused achievements and learnings from running a travel and lifestyle consultancy over the last five years: Continue reading

HOW GEC PR’S CLIENTS ARE SUPPORTING SUSTAINABILITY IN 2022

Sarah Salord, Company Director at GEC PR

Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as a result we are all becoming more aware of the impact our actions have on the environment and natural resources. Continue reading

Video Blog by Burte Tsogbadrakh – My Autumn Internship Experience At GEC PR

In our latest video blog, our company intern Burte Tsogbadrakh, reflects on her Autumn internship at GEC PR. During the last three months, Burte was given the opportunity to work for GEC PR’s new lifestyle client, Collectivino – a sustainable and ethical wine specialist which sources its products from independent, artisanal vineyards. Continue reading

OUR COMPANY INTERN BURTE TSOGBADRAKH REFLECTS ON WORLD TRAVEL MARKET 2021

After two years of no in-person World Travel Market, I was delighted to hear from our company directors, Fiona and Sarah, that the much-anticipated travel trade event would finally make a return, uniting international tour operators, travel agencies, tourism boards and media contacts once again at Excel London from 1 November – 3 November 2021. Continue reading

WORLD VEGAN MONTH – PR AND MARKETING TIPS FOR FOOD AND LIFESTYLE BRANDS

Sarah Salord, Company Director at GEC PR

World Vegan Month is an annual event taking place each year during November, promoting the health and environmental benefits of a vegan diet and lifestyle. Continue reading