It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.
So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.
I was lucky enough to attend my first World Travel Market last year and was left wide-eyed by the extravagance of the stand designs and marvelling at the industry coming together from around the world. Not to mention exhausted from running from one side of Excel to the other juggling press packs, on-stand badges and a laptop, all whilst wearing high-heeled boots – oh I had a lot to learn!
Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.
However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.
In late 2019, I booked a holiday to visit the seaside city of Split in Croatia for August this year. With my accommodation booked, I was counting down the weeks until we could explore the city and its surrounding area and had even planned a day trip to visit the nearby Bosnian town of Mostar.
As a family of seasoned travellers, taking regular trips abroad to see relatives in France and Qatar -and even a six week summer sabbatical to Chicago with a toddler and baby in tow – it was strange and sad for us to be unable to travel abroad during the five months of lockdown.
Having visited Philadelphia several times, I’ve enjoyed this wonderful city in a variety of seasons and in my opinion one of the best times to visit the East Coast of the USA is autumn. The leaves on the trees turn wonderful shades of red and the city streets are cool enough to explore with an iced coffee in hand (what else in America!)