Blog post by Fiona Anderson, GEC PR Company Director
As destinations go, I am fortunate to have worked, lived in and visited some wonderful countries and cities around the world… The Maldives, India, New York, Kyoto, Cardiff, to name a few. All of these are outstanding places to do business, but I am proud and content to run a PR consultancy in arguably the most connected destination in the world – West London.
I was born in, schooled in and now work in West London, and this month West London Business joined GEC PR as a client – a proud moment for me. West London Business is a business leadership forum that has been championing business excellence for ten years via the West London Business Awards, and this got me thinking about why this area of London is such a haven for entrepreneurial success. Here are my top five reasons:
1. All lifestyles and budgets catered for: West London has areas to appeal to all lifestyles and business budgets. Whether you are a kitchen table type of small business or a large corporate outfit, West London has a wide variety of residences and premises. From affordable Hounslow Central, to leafy Chiswick, there are homes, coffee shops, shared workspaces and business parks to suit all finances.
2. Cultural diversity: From Uxbridge Road heading west, to Park Royal in the north west, many diverse communities have made this part of London their home and the place to run their successful businesses. West London is, in my mind, a cultural melting pot, where everyone can fit in and do well given the right opportunities.
3. Creativity: Despite London being an expensive place to live, creativity thrives in all parts of West London. Could this be due to the many heath, park and common spaces that can be accessed fairly easily and for free? Or the thriving arts, music and theatre scene, from the Artists at Home initiative, to Notting Hill Carnival, to small theatres like Bush Theatre and The Lyric dotted about this part of the capital that perform daring plays to modest crowds? Possibly some or all of the above.
4. Transport connectivity: Trains, planes and automobiles and access to the whole London Transport network make this area of London one of the most connected parts of the world. Great for doing business and getting away for leisure.
5. Quality of life: With so many green spaces and the rivers and canals meandering through the western London boroughs, West London can be a surprisingly idyllic place to get away from the crowds, contemplate and recharge. Just the kind of conditions that great business ideas thrive in.
Image 1: River-Thames-bordering-Brentford-Kew-and-Richmond