Author Archives: gecpr

Off-The-Beaten-Track in Philadelphia

Philadelphia. An American city of cheesesteaks, Rocky Balboa and LOVE. But once you’ve run up the stairs of the Philadelphia Museum of Art and tucked into a cheesesteak at Reading Terminal Market, what is there to do next in the East Cost metropolis?

Here’s our list of the top five under-the-radar attractions that should be included on any itinerary in Philadelphia.

Fishtown and Philadelphia Distilling

Philadelphia’s cool neighbourhood of Fishtown is a haven for trendy travellers looking to immerse themselves amongst likeminded locals. Along with vibrant eateries, including the highly rated smokehouse Fette Sau, the area is also home to Philadelphia Distilling, which is the first craft distillery in the state of Pennsylvania since prohibition. Following a tour at the distillery (and a cocktail or two) head to Garage Philly to enjoy traditional American arcade games, including skeeball, or a beer in front of a Philadelphia Eagles game.

The Bourse

Although the city is home to two of America’s oldest markets, Reading Terminal Market and the South 9th Street Italian Market, foodies visiting the city should also visit The Bourse, which has recently been transformed into a modern food hall with 30 different vendors. We’d recommend trying a grilled cheese at Mighty Melt or tacos from Takorean, which offers a delicious fusion of Korean and Mexican flavours. There’s not a tub of Philadelphia cream cheese in sight!

Philadelphia Magic Gardens

Following a visit to the renowned Philadelphia Museum of Art, Barnes Foundation and Rodin Museum, travellers with a love for art should be sure to head to South Street for a visit to Philadelphia’s Magic Gardens. The gardens are a spectacular immersive art environment which were created by the mysterious mosaicist Isaiah Zagar, who started decorating the indoor and outdoor space as a therapeutic outlet after having a nervous breakdown.

Mutter Museum

“Dark tourists” who love being disturbingly informed can view a collection of skulls, a giant’s skeleton and even Einstein’s brain at The Mütter Museum at The College of Physicians of Philadelphia. Regarded as America’s finest museum of medical history, the Mütter Museum displays its beautifully preserved collections of anatomical specimens, models, and medical instruments in a 19th-century “cabinet museum” setting, which is creepy enough as it stands!

Eastern State Penitentiary

The sprawling ruins of the Eastern State Penitentiary were once part of the most famous and expensive prison in the world and was even home to the Mafia gangster Al ‘Scarface’ Capone. The prison is now a museum and offers visitors tours through the crumbling cellblocks. Although there are debates over whether the prison is haunted or not, there’s no question that it’s the spookiest place in the city!

Photography Credits:

  • The Bourse exterior photo by Kyle Huff
  • Mutter Museum photo credit Kyle Huff for PHLCVB
  • Eastern State Penitentiary photo credit Kyle Huff for PHLCVB
  • Skyline from South Street Bridge Spring 2019 photo credit Kyle Huff for PHLCVB

Cruise Into Autumn: SWAROVSKI OPTIK’s Top Cruises For Explorers And Wildlife Enthusiasts

Cruise-lovers keen to see more during a wildlife expedition on the seas this autumn should be sure to pack a pair of hand-crafted binoculars from SWAROVSKI OPTIK, a world-leading manufacturer of long-range optics.

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Shhh… Click&Boat Reveals The Secret Late Summer Destinations You Can Only Get To By Boat

For intrepid travellers looking for their own slice of paradise, the boat hire platform Click&Boat has revealed four hidden late summer European destinations accessible only by boat. Continue reading

The Maldives Sponsors Gala Dinner At Celtic Manor Resort’s 2019 Celebrity Cup Golf Event

The Maldives sponsored a gala dinner and drinks reception at Celtic Manor Resort’s Celebrity Cup in Newport, South Wales, from 13th – 14th July 2019, marking the first time a tourism brand has got involved in this prestigious golf event.

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Sizzling Spots For Al Fresco Dining And Drinking In Philadelphia This Autumn

With the heat of summer fading and the cooler months of autumn approaching, now is the time to dine and drink al fresco in Philadelphia’s vibrant outdoor spaces.

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SWAROVSKI OPTIK’S “Digiscoper Of The Year” Reinvents Itself: It All Happens On Instagram

The 14th edition of SWAROVSKI OPTIK’s internationally popular “Digiscoper of the Year” competition has had a makeover. For the first time, all entries will be made via Instagram, and the winners will be selected at random so that amateur digiscopers also have an opportunity to showcase their photographs.

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What it’s like to intern at a travel and lifestyle PR agency in London

Our intern Isabelle shares her experience of working at GEC PR.

I have to admit that until this year, I never really had any hands-on experience in professional communications. Previously I had tried my hand at writing, editing and blogging, but I still clearly lacked the industry knowledge and routine of PR work. With the end of my MA studies approaching, I decided to find out more and applied for an internship at GEC PR.

Interning was a great way for me to discover more about the world of PR and see if my skills and qualities matched. Working at the office enabled me to get first-hand insights into the whole process: from media pitching to content generation to monitoring and reporting, everything was starting to make more sense. It was great to see all the different pieces come together, and to find out how much work was actually involved in that article you see in the glossy magazine delivered to your desk in the morning.

What I liked about my work here was that there was always something going on. You never knew what a new day would bring. With all the diverse clients and areas of travel and lifestyle, every day was refreshingly different. That’s exactly what I look for in a career, and I think being based in London is the ideal place to find it. All the events, media headquarters and exciting people make it the perfect place for PR.

But as always, time just flies by when you’re having fun. Over the course of my three months at GEC PR, I got a lot of positive feedback and was really able to enhance my writing skills. I also sharpened my eye for all the different types of language that is used, be it in press releases, newsletters or reports. By working at a smaller agency, I profited directly from the incredible know-how of the team. A big thank you goes out to the team for making this such an amazing experience!

Now I finally feel ready to go out into the working world thanks to my increased skills, knowledge and confidence. I wish the GEC PR team all the best and I’m super excited to see what the future holds for me!

Travel Like A VIP For Less: Airport Parking & Hotels (APH.com)’s Tips On How To Upgrade A Holiday Without Blowing The Budget

For holidaymakers keen to travel like a celebrity this summer but without the first-class price tag, Airport Parking & Hotels (APH) has revealed its top five insider tips on how to upgrade a holiday before leaving the runway and without blowing the budget. Find the tips here: www.aph.com/upgradeholiday.

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