June 2024 – Secret Atlas, pioneers of the Expedition Micro Cruise, has appointed travel and lifestyle firm GEC PR to drive awareness of its immersive travel experiences in the Polar regions and the benefits of low-impact travel with small ships and group sizes.

Owned by avid high latitude sailor Michele D’Agostino and seasoned Polar Explorer Mariano Curiel, Secret Atlas and its Expedition Micro Cruises were created to fill the gap in an industry which lacked alternatives to the usual 100-250 ship capacity by offering authentic experiences for small groups to remote and captivating destinations in the Polar regions. Offering expeditions to destinations including Svalbard, Greenland, Antarctica and South Georgia, Secret Atlas stands out thanks to its authentic wildlife experiences led by world-class expedition leaders providing flexible itineraries able to make the most of weather and wildlife opportunities.

GEC PR will handle all PR and marketing for Secret Atlas, working alongside the in-house team to raise awareness through press trips, media relations, integrated marketing campaigns and brand partnerships.

Michele D’Agostino, Secret Atlas Co-Founder and Head of Sales and Partnerships said, “We’re looking forward to working with the GEC PR team and were hugely impressed with their experience in the travel and lifestyle sectors. It’s an exciting time for Secret Atlas, with plans to roll out a new brand campaign in the upcoming months and showcase why joining an Expedition Micro Cruise is the best way to explore the polar regions in a private and authentic way, leaving only footprints behind.”

Sarah Salord, Company Director at GEC PR said, “We’re delighted to represent Secret Atlas, which is such a pioneering and authentic brand. Our experience and passion working for outdoor and adventure brands is paramount and we cannot wait to raise awareness amongst media and target audiences that will love the unrivalled, authentic experiences they provide to guests.”

For editorial features and press trip opportunities, contact Sarah Salord on [email protected].

Discover more about Secret Atlas at www.secretatlas.com.
For further details on GEC PR visit www.gecpr.co.uk.


Notes to Editors:

Media Captions

  • Image 1 – Secret Atlas offers expeditions to top wildlife watching destinations such as Svalbard in the Arctic.
  • Image 2 – The newest addition to the Secret Atlas fleet, MV Vikingfjord is a modern expedition vessel offering cruise ship comfort with all ensuite cabins, large viewing lounge and an on deck hot tub and sauna.
  • Image 3 – Secret Atlas Expedition Micro Cruises take the smallest group sizes in the Arctic and Antarctic.

High-res images can be downloaded from https://www.dropbox.com/scl/fo/yk92cbty9ta1gr94vhg3f/AFDpor0ltGeqWK8Uk759kZs?rlkey=dyxw7zwml03mxjfpr9mua40gp&st=lgfxfmk3&dl=0.

About Secret Atlas
Launched in 2019 and run by Explorers for Explorers, Secret Atlas trips are curated for people that want to enjoy the spirit of exploration and be a part of an intimate experience rather than joining an overcrowded commercial cruise. Secret Atlas pioneering Expedition Micro Cruises take the smallest group sizes in the Arctic (only 12 guests) and Antarctic (only 48 guests) offering guests an authentic, unrivalled experience free from the crowds of larger vessels. To find out more about Secret Atlas, visit www.secretatlas.com.

About GEC PR
GEC PR is an integrated PR and marketing agency, bringing together a passionate team of PRs to create bespoke campaigns for every client we work with. Established by Fiona Anderson and Sarah Salord, GEC PR’s industry expertise spans across lifestyle, travel, corporate, luxury and wellbeing spheres and our collective team cover decades of experience in PR and marketing. Drawing on the team’s decades of experience working for some of the world’s leading and most prestigious travel, lifestyle and business brands, GEC PR provide the marketing and public relations base that clients need, and are dedicated to seeking out fresh ideas, innovative methods and bespoke opportunities to promote their clients. To find out more about GEC PR, visit www.gecpr.co.uk.

Contact Details
For media enquiries, images and press trips contact:
Sarah Salord
020 3907 6824
[email protected]