Blog

GEC PR Blog Post – Six PR Strategies Every Boutique Hotel Should Know About in 2026
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency, shares her tips on how boutique hotels can stand out in

GEC PR Case Study – Raising Destination Awareness for Central America Tourism Agency (CATA) Among UK Travellers
GEC PR worked with CATA to raise awareness of Central America as a compelling and diverse travel destination among UK consumers, travel trade and media.

GEC PR Case Study – The Luxury Media Launch of Swarovski Optik’s New CL Companion Binoculars with Four Seasons Hotel Hampshire
In May 2026, to launch the new Swarovski Optik CL Companion binoculars, GEC PR developed an exclusive media event in partnership with The Four Seasons

Travel PR or Influencer Marketing – Which Delivers Better Results?
And why the smartest travel brands don’t choose one over the other. Fiona Anderson, Company Director, GEC PR The travel industry has never had more

The ‘Zero-Click’ PR Strategy – What is it and How Can Brands Connect with Consumers Through Digital Credibility?
Sarah Salord, Company Director at Travel, Lifestyle and B2B Agency GEC PR Consumers are scrolling faster than ever. They’re discovering brands through Google summaries, social

GEC PR Turns 9 – The PR Lessons That Shaped Us
By Company Director Fiona Anderson This April, GEC PR turns nine. Nine years of storytelling, strategy, media moments, client wins, creative sparks, and the kind

GEC PR Case Study – Successfully Showcasing Agata Henderson Garden Design in Lifestyle Media
Agata Henderson specialises in a highly specific and competitive sector: transforming small, often challenging urban gardens into functional, family-friendly retreats. Agata’s brand needed to expand

How PR Can Put Your Brand at the Top of AI Search
Sarah Salord, Company Director at GEC PR a travel, lifestyle and B2B PR agency, shares her top tips on how PR can be the secret

GEC PR Case Study – Rooh Travel PR Campaign
Rooh Travel is a pioneering travel designer targeting affluent, adventurous Muslim travellers seeking culturally aligned holiday experiences. “I hired GEC PR with the goal of

GEC PR Case Study – West London Business Awards
Event Support for the West London Business Awards from 2022 to 2026