Blog
The ‘Zero-Click’ PR Strategy – What is it and How Can Brands Connect with Consumers Through Digital Credibility?
Sarah Salord, Company Director at Travel, Lifestyle and B2B Agency GEC PR Consumers are scrolling faster than ever. They’re discovering brands through Google summaries, social
GEC PR Turns 9: The PR Lessons That Shaped Us
By Company Director Fiona Anderson This April, GEC PR turns nine. Nine years of storytelling, strategy, media moments, client wins, creative sparks, and the kind
GEC PR Case Study: Successfully Showcasing Agata Henderson Garden Design in Lifestyle Media
Agata Henderson specialises in a highly specific and competitive sector: transforming small, often challenging urban gardens into functional, family-friendly retreats. Agata’s brand needed to expand
How PR Can Put Your Brand at the Top of AI Search
Sarah Salord, Company Director at GEC PR a travel, lifestyle and B2B PR agency, shares her top tips on how PR can be the secret
GEC PR Case Study: Rooh Travel PR Campaign
Rooh Travel is a pioneering travel designer targeting affluent, adventurous Muslim travellers seeking culturally aligned holiday experiences. “I hired GEC PR with the goal of
GEC PR Case Study: West London Business Awards
Event Support for the West London Business Awards from 2022 to 2026
World Travel Market 2025 Insights: The Top Search Trends Reshaping the Travel, Lifestyle and B2B Markets in 2026
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency shares her insights from World Travel Market 2025.
GEC PR Case Study: UK Media Launch and PR Campaign for Sustainable Wine Brand Collectivino
As a London-based travel and lifestyle PR agency, GEC PR works with inspiring brands that focus on sustainability, wellbeing and innovation. The agency had the
How ready is your travel brand for top media and influencer exposure in 2026?
We are thrilled World Travel Market (WTM) is almost here. It’s the perfect opportunity to meet old acquaintances and new contacts to discuss the ever-evolving
GEC PR Insights – How a Family Trip to the South of France this Summer Reinforced the Power of Immersive Storytelling
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency As PR and marketing professionals, especially in a leading UK travel