In May 2026, to launch the new Swarovski Optik CL Companion binoculars, GEC PR developed an exclusive media event in partnership with The Four Seasons Hotel Hampshire. The hotel’s luxury hospitality and natural surroundings provided the ideal setting for journalists from lifestyle, technology, wildlife, photography and birding media to experience the new product, generating high-quality editorial coverage whilst strengthening the brand partnership.
Our Strategy: Bringing the Brand to Life
Our strategy focused on three key areas:
- Bringing the Product to Life: Journalists explored the CL Companion and AT/ST Balance spotting scopes through a masterclass with Swarovski Optik UK Country Manager Adam Randall and wildlife photographer Richard Peters, before putting the optics to the test on a guided wildlife walk with ornithologist John Clark.
- Choosing the Right Partner: Four Seasons Hotel Hampshire provided the perfect backdrop for the launch. Its luxury hospitality and beautiful countryside perfectly complemented Swarovski Optik’s premium positioning, strengthening the partnership between both brands.
- Inviting the Right Media: We curated a guest list across lifestyle, travel, technology, wildlife, photography and birding media, reaching core audiences and new sectors with a strong affinity for premium outdoor products.
The Results: High-Growth Consumer Visibility
- High-profile media contacts attended the event including journalists and content creators, from Billionaire Magazine, Country & Townhouse, The Telegraph, and wildlife TV presenter Dan O’Neill.
- £10,000+ in Earned Coverage secured across prestigious and national publications such as Lux Life Magazine and The Times.
- Reached a high-end, engaged audience of 421,037 people.