How IWTTF 2021 proved that when it comes to connecting, virtual CAN beat in-person events

Blog post by Fiona Anderson, Company Director at GEC PR

When GEC PR’s client Women in Travel CIC decided to run its global International Women in Travel and Tourism Forum event virtually this year, I must admit, I was apprehensive.  The inaugural IWTTF that took place in Iceland in January 2020, was an in-person event, and the connections and authentic, frank debating that happened there would, I thought, be difficult to beat. Women and men from 18 countries had hedged their bets against the stormy Icelandic weather to make it there and certainly there was a sense of ‘triumph over adversity’ about getting there. Swapping tales about cancelled flights were conversational icebreakers that helped the bonding process as we discussed diversity, inclusion and our localised and global experiences of those issues.

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Sun, Sea, Sand And Surf – Plan Ahead And Catch The Perfect Wave At These Maldives Surf Spots

Daring travellers on the lookout for future adventures should start planning for a surf trip to the Maldives, where they can experience sensational swells and a true surfer’s paradise away from the crowds.

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Philadelphia Welcomes Four New Hotel Developments In 2021 Catering To All Travellers

Philadelphia continues to add to its extensive collection of hotels this year, making it easy for future travellers to Pennsylvania’s largest city to find something that suits their travel needs and budget – from luxurious hotels to cosy neighbourhood boutiques.

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Five Reasons Why Autumn Is The Perfect Time For A Couples Trip To The Maldives Courtesy Of Aitken Spence Hotels

Couples planning ahead for a post-lockdown trip to paradise should consider the Maldives for an Autumn getaway.

For those who need to convince their partner, Aitken Spence Hotels shares five great reasons to visit the Maldives this Autumn:

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Dazzle Dad with a Luxury Gift from SWAROVSKI OPTIK this Father’s Day

Families looking to ‘Dazzle Dad’ and make Father’s Day extra special this year can choose from a range of visionary gifts from SWAROVSKI OPTIK, a world-leading manufacturer of long-range optics, which make the perfect present for any intrepid explorer, stylish rambler, or nature lover.

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Global Travel Industry Gathering for IWTTF 2021 Results in Pledges and Actions to Build Back Better

Over 350 travel industry leaders and next-generation professionals from across the globe gathered virtually and pledged to build back better at the first virtual International Women In Travel & Tourism Forum (IWTTF), held 10-15th May.

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Discover Outdoor Adventures All Year Round in Philadelphia

Discover Outdoor Adventures in Philadelphia

With over 10,000 acres of green space and an abundance of exciting open-air experiences available all year round, Philadelphia offers the perfect choice for travellers looking to enjoy a holiday filled with outdoor adventures once international travel resumes.

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Exciting New Partnership Launched Between Swarovski Optik And Wildfowl And Wetlands Trust (WWT)

After many years of support for the Wildfowl & Wetlands Trust (WWT), SWAROVSKI OPTIK will be embarking on a refreshed partnership with the charity this year. From May 2021, SWAROVSKI OPTIK will be working alongside VIKING OPTICAL as WWT’s newest optics partner.

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Seven Important Lessons I’ve Learnt During My PR Career

                                      Sarah Salord, GEC PR Company Director

From interning at a PR company in Covent Garden to now running my own London-based travel and lifestyle PR agency with my business partner Fiona, I’ve learned several lessons from my 17 years in the industry.

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