Tag Archives: blog

Top Marketing Tips for Brands Looking to Target the Family Travel Market

Blog post by Sarah Salord, GEC PR Company Director

Top Marketing Tips for Brands Looking to Target the Family Travel Market

With the summer holidays upon us, it’s clear to see there’s a renewed focus on family travel. The pandemic unfortunately forced many families to be separated for long periods and as a result, families are now looking to make up for lost time with reunion and muti-generational trips away, both abroad and in the UK.

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Five Essential and Effective Social Media Tips for Travel and Lifestyle Brands in 2022

Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers.

However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord has put together five top tips to help travel and lifestyle brands learn how to make the most of social media marketing.

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Reflections for International Women’s Day

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. As GEC PR approaches its fifth anniversary, Company Director Fiona Anderson reflects on five female-focused achievements and learnings from running a travel and lifestyle consultancy over the last five years: Continue reading

HOW GEC PR’S CLIENTS ARE SUPPORTING SUSTAINABILITY IN 2022

Sarah Salord, Company Director at GEC PR

Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as a result we are all becoming more aware of the impact our actions have on the environment and natural resources. Continue reading

WORLD VEGAN MONTH – PR AND MARKETING TIPS FOR FOOD AND LIFESTYLE BRANDS

Sarah Salord, Company Director at GEC PR

World Vegan Month is an annual event taking place each year during November, promoting the health and environmental benefits of a vegan diet and lifestyle. Continue reading

MY SUMMER INTERNSHIP EXPERIENCE AT GEC PR

It’s easy to agree the past academic year has been the most tumultuous for education providers and students everywhere. Nonetheless, I was thrilled to be able to take on the opportunity to intern at a PR agency over the summer – an aspiration of mine since applying for my undergraduate course at university. Continue reading