TOP MARKETING TIPS FOR BRANDS LOOKING TO TARGET THE FAMILY TRAVEL MARKET
Blog post by Sarah Salord, GEC PR Company Director Top Marketing Tips for Brands Looking to Target the Family Travel Market With the summer holidays upon us, it’s clear to see there’s a renewed focus on family travel. The pandemic unfortunately forced many families to be separated for long periods and as a result, families […]
WHY SUMMER CAN BE THE SEASON OF PR OPPORTUNITIES
Blog post by Fiona Anderson, GEC PR Company Director On reflection, I am pleased to say that my degree was not wasted on me, as there are still a few things I learned as a journalism undergraduate many years ago (okay, decades ago!) that have served me well in my PR career.
FIVE ESSENTIAL AND EFFECTIVE SOCIAL MEDIA TIPS FOR TRAVEL AND LIFESTYLE BRANDS IN 2022
Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers. However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord […]
REFLECTIONS FOR INTERNATIONAL WOMEN’S DAY
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. As GEC PR approaches its fifth anniversary, Company Director Fiona Anderson reflects on five female-focused achievements and learnings from running a travel and lifestyle consultancy over the last five years:
HOW GEC PR’S CLIENTS ARE SUPPORTING SUSTAINABILITY IN 2022
Sarah Salord, Company Director at GEC PR Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as a result we are all becoming more aware of the impact our actions have on the environment and natural resources.
WORLD VEGAN MONTH – PR AND MARKETING TIPS FOR FOOD AND LIFESTYLE BRANDS
Sarah Salord, Company Director at GEC PR World Vegan Month is an annual event taking place each year during November, promoting the health and environmental benefits of a vegan diet and lifestyle.
MY SUMMER INTERNSHIP EXPERIENCE AT GEC PR
It’s easy to agree the past academic year has been the most tumultuous for education providers and students everywhere. Nonetheless, I was thrilled to be able to take on the opportunity to intern at a PR agency over the summer – an aspiration of mine since applying for my undergraduate course at university.
THE 12 THINGS I WISH EVERY CONTENT CREATOR KNEW ABOUT WORKING WITH TRAVEL PRS
GEC PR Company Director Fiona Anderson shares ways content creators can get the most out of working relationships with travel PRs…