Blog post by Fiona Anderson, GEC PR Company Director
On reflection, I am pleased to say that my degree was not wasted on me, as there are still a few things I learned as a journalism undergraduate many years ago (okay, decades ago!) that have served me well in my PR career.
Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers.
However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord has put together five top tips to help travel and lifestyle brands learn how to make the most of social media marketing.
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. As GEC PR approaches its fifth anniversary, Company Director Fiona Anderson reflects on five female-focused achievements and learnings from running a travel and lifestyle consultancy over the last five years: Continue reading →
Sustainability was firmly placed in the spotlight last year thanks to high-profile events such as COP26 and the G20 Summit, and as a result we are all becoming more aware of the impact our actions have on the environment and natural resources. Continue reading →
It’s easy to agree the past academic year has been the most tumultuous for education providers and students everywhere. Nonetheless, I was thrilled to be able to take on the opportunity to intern at a PR agency over the summer – an aspiration of mine since applying for my undergraduate course at university. Continue reading →