Tag Archives: travel and tourism pr

Cruise Into Autumn: SWAROVSKI OPTIK’s Top Cruises For Explorers And Wildlife Enthusiasts

Cruise-lovers keen to see more during a wildlife expedition on the seas this autumn should be sure to pack a pair of hand-crafted binoculars from SWAROVSKI OPTIK, a world-leading manufacturer of long-range optics.

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Shhh… Click&Boat Reveals The Secret Late Summer Destinations You Can Only Get To By Boat

For intrepid travellers looking for their own slice of paradise, the boat hire platform Click&Boat has revealed four hidden late summer European destinations accessible only by boat. Continue reading

Sizzling Spots For Al Fresco Dining And Drinking In Philadelphia This Autumn

With the heat of summer fading and the cooler months of autumn approaching, now is the time to dine and drink al fresco in Philadelphia’s vibrant outdoor spaces.

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Top Tips On How Travel Brands Can Effectively Engage With TV & Radio Producers

As Chair of the UK’s Tourism Society PR Network, I had the pleasure of bringing together some of the UK’s top broadcast travel presenters and producers for The Society’s PR summer event – From Broadcast to Bookings: How To Effectively Engage with TV and Radio Producers.

On the panel were: BBC Travel Presenter Rajan Datar; Andy Clarke, Producer for James Martin’s Adventures; Chris Richards, Series Producer for Travel Man; and BBC Radio veteran and MD of Whistledown Productions David Prest.

The event was attended by a host of tourism brands and PRs, who have since fed back that the tips the panellists shared were really useful and insightful, so in the spirit of assisting travel brand/PR/broadcaster relationships, here are eight tips I took away and intend to implement to get the best out of broadcast opportunities for my travel clients:

1. Allow broadcasters to share their brief with you – before pitching what you think they should see and do. America worked well for James Martin’s team because the tourism boards listened to the producer’s creative needs and requirements (AC)

2. Before pitching to a programme, it sounds obvious but do watch it first before sharing your bespoke pitch ideas (All)

3. Ask yourself why your destination would be relevant to that TV or radio programme. Is there something timely happening that would make for an interesting angle? Is there a unique story exclusive to that destination? (CR)

4. To showcase a destination, let broadcasters meet the people living there – they are the best storytellers about their own country (RD)

5. Recommend good people on the ground within the destination that will make the lives of the broadcast team easier – the name of a good fixer is invaluable information (RD)

6. Try and nurture relationships with a journalist/producer and remember that although a project may not happen overnight, those relationships can prove indispensable in the longer-term (AC)

7. B Roll can be useful for TV, but remember it should feature a diverse mix of people (RD)

8. Great radio requires great facts, great characters and great sound effects (DP)

‘Staycation’ Late Deals In The UK And Ireland From Boat Hire Website Click&Boat: The ‘Airbnb Of The Seas’

Boat hire website Click&Boat has shared five last-minute ‘staycation’ deals for British and Irish holidaymakers looking to stay close to home this summer. Continue reading

A Foodie’s Paradise: Culinary Wonders In The Maldives

Culinary connoisseurs visiting the Maldives this summer will have a mouthwatering choice of food sensations to choose from. Continue reading

Check Out Your Check-In: Airport Parking & Hotels (APH.com) Compares Airline Check-In Options

For savvy travellers keen to speed through check-in ahead of their trip this summer, the award-winning airport parking operator and retailer Airport Parking & Hotels (APH.com) has compared the various check-in options of 10 airlines. Continue reading

Island Hop In Style Onboard A Liveaboard In The Maldives

With 1,190 islands to choose from, the idyllic waters of the Maldives are the ideal location for an Indian Ocean cruise and island-hopping adventure. Continue reading

Six Summer Late Deals From Boat Hire Website Click&Boat: The ‘Airbnb Of The Seas’

For those looking to book a last-minute getaway this summer, the boat hire website Click&Boat has shared six scorching sailing deals in the UK and Europe. Continue reading