30 November 2021 – With recent holiday research data* revealing that UK Travellers spend the most on holidays compared to other European nations, and stay away for longest on those holidays – an average of ten days – it’s no surprise that the Maldives is a top long-haul destination on many 2022 travel bucket lists. Continue reading →
While most of the UK is panic-buying petrol and children’s Christmas presents, savvy PRs and marketers have bigger plans afoot… How to make the most of early 2022 media pitches in order to promote their organisations and reach target customers.
Leading long-range optic specialists, SWAROVSKI OPTIK, has teamed up with wildlife expert Will Bolsover from Natural World Safaris to offer exclusive tips for nature enthusiasts looking to tick off their bucket list and spot Big Cats in the wild this season. Continue reading →
Blog post by Eliza Barrett-Holman, GEC PR Account Executive
In the midst of the January lockdown, my family and I booked a late May Bank Holiday staycation to Devon to coincide with my younger brother’s 21st birthday celebrations. Not quite the big trip to the USA that we were hoping for, but it certainly gave us something to look forward to whilst at home.
From interning at a PR company in Covent Garden to now running my own London-based travel and lifestyle PR agency with my business partner Fiona, I’ve learned several lessons from my 17 years in the industry.
Blog post by GEC PR Company Director Fiona Anderson
With an estimated 700,000 hotels operating globally pre-pandemic, it’s clear that even with a large margin of error, there are a lot of hotels out there – and that all hoteliers have a lot of competition!
So, how can a hotel achieve cut-through in order to entice new clients and generate more bookings?
Predicting travel trends is never an easy task and with the pandemic news changing on what seems to be a daily basis, it’s especially hard to make sense of the shifts at a time like this. However, it is important to be optimistic about travel and to focus on the opportunities that might crop up in the year ahead, such as the roll out of the Coronavirus vaccine hopefully opening global travel up once more.
Now that we are officially one month into the new year and while we patiently wait for travel to resume once more, GEC PR has pulled together its top five predictions on what will be big in travel for the year ahead.
Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.