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Alessandra Alonso, founder of Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has been shortlisted for the UK Social Enterprise Awards 2019 in the Women in Social Enterprise category.
One limited edition pair of SWAROVSKI OPTIK’s EL 8.5×42 binoculars created in collaboration with Byredo are now available to purchase in London.
27 September 2019 – Those travelling to Japan for the Rugby World Cup shouldn’t just limit themselves to the Japanese host cities where the rugby matches will take place as there is so much more Japan has to offer. And no trip to Japan would be complete without a visit to Japan’s old capital city Kyoto, also home to the Japanese imperial family well into the nineteenth century. Kyoto Traveler’s Inn, one of Kyoto’s best-placed hotels, shares its top five mustn’t-miss experiences in Kyoto this Autumn.
Airport Parking and Hotels (APH), the leading independent airport parking company in the UK, has increased its list of accolades after winning the ‘Best Park & Ride Operator’ Award for its new Gatwick operation at the first Independent Airport Parking Awards 2019.
Kyoto Traveler’s Inn has shared some tips on key Japanese etiquette for UK sports fans heading to Japan this autumn for the Rugby World Cup 2019.
Intrepid travellers keen to experience traditional Japanese hospitality and explore the Japanese city of Kyoto can do this and more during a stay at Kyoto Traveler’s Inn, which is located in the Okazaki area of the Higashiyama district of the city. The hotel is well-suited for those who want to see the sites of Kyoto following the Rugby World Cup games, since many of the city’s shrines and temples are located within walking distance from the hotel.
For intrepid travellers looking for their own slice of paradise, the boat hire platform Click&Boat has revealed four hidden late summer European destinations accessible only by boat. Continue reading
I have to admit that until this year, I never really had any hands-on experience in professional communications. Previously I had tried my hand at writing, editing and blogging, but I still clearly lacked the industry knowledge and routine of PR work. With the end of my MA studies approaching, I decided to find out more and applied for an internship at GEC PR.
Interning was a great way for me to discover more about the world of PR and see if my skills and qualities matched. Working at the office enabled me to get first-hand insights into the whole process: from media pitching to content generation to monitoring and reporting, everything was starting to make more sense. It was great to see all the different pieces come together, and to find out how much work was actually involved in that article you see in the glossy magazine delivered to your desk in the morning.
What I liked about my work here was that there was always something going on. You never knew what a new day would bring. With all the diverse clients and areas of travel and lifestyle, every day was refreshingly different. That’s exactly what I look for in a career, and I think being based in London is the ideal place to find it. All the events, media headquarters and exciting people make it the perfect place for PR.
But as always, time just flies by when you’re having fun. Over the course of my three months at GEC PR, I got a lot of positive feedback and was really able to enhance my writing skills. I also sharpened my eye for all the different types of language that is used, be it in press releases, newsletters or reports. By working at a smaller agency, I profited directly from the incredible know-how of the team. A big thank you goes out to the team for making this such an amazing experience!
Now I finally feel ready to go out into the working world thanks to my increased skills, knowledge and confidence. I wish the GEC PR team all the best and I’m super excited to see what the future holds for me!
As Chair of the UK’s Tourism Society PR Network, I had the pleasure of bringing together some of the UK’s top broadcast travel presenters and producers for The Society’s PR summer event – From Broadcast to Bookings: How To Effectively Engage with TV and Radio Producers.
On the panel were: BBC Travel Presenter Rajan Datar; Andy Clarke, Producer for James Martin’s Adventures; Chris Richards, Series Producer for Travel Man; and BBC Radio veteran and MD of Whistledown Productions David Prest.
The event was attended by a host of tourism brands and PRs, who have since fed back that the tips the panellists shared were really useful and insightful, so in the spirit of assisting travel brand/PR/broadcaster relationships, here are eight tips I took away and intend to implement to get the best out of broadcast opportunities for my travel clients:
1. Allow broadcasters to share their brief with you – before pitching what you think they should see and do. America worked well for James Martin’s team because the tourism boards listened to the producer’s creative needs and requirements (AC)
2. Before pitching to a programme, it sounds obvious but do watch it first before sharing your bespoke pitch ideas (All)
3. Ask yourself why your destination would be relevant to that TV or radio programme. Is there something timely happening that would make for an interesting angle? Is there a unique story exclusive to that destination? (CR)
4. To showcase a destination, let broadcasters meet the people living there – they are the best storytellers about their own country (RD)
5. Recommend good people on the ground within the destination that will make the lives of the broadcast team easier – the name of a good fixer is invaluable information (RD)
6. Try and nurture relationships with a journalist/producer and remember that although a project may not happen overnight, those relationships can prove indispensable in the longer-term (AC)
7. B Roll can be useful for TV, but remember it should feature a diverse mix of people (RD)
8. Great radio requires great facts, great characters and great sound effects (DP)
The picturesque beaches of the Maldives have long topped the wish lists of newlyweds looking for a location for their honeymoon. However, with a wide variety of accommodation and activities on offer, the Indian Ocean destination is now suitable for all types of holidaymakers. Here’s our insider tips on why the Maldives isn’t just for newlyweds.
Thrill Seekers Paradise
Because of its marine location and due to the fact that 99.6% of the Maldives is made up of sea, the destination is a haven for water sports fans and divers. Visitors can take part in a range of water-based adventure sports, from stand-up paddle boarding to canoeing to being propelled below the surface of the sea by underwater scooter.
Fabulous for Families
The one island, one resort model in the Maldives creates a safe environment for families and many resorts are now well-suited for those travelling with a baby. The clear waters surrounding each island are relatively calm so this means they are ideal for parents to paddle with their children.
Escape the Daily Grind
The peaceful and serene surroundings of the Indian Ocean are ideal for escaping daily life for a wellness break and numerous resorts boast outstanding spa facilities. In fact, the first underwater spa opened in the Maldives in 2017. Many treatments across the country now also incorporate local ingredients and techniques.
Top Five Tips for Travel to the Maldives
The Maldives Brings The ‘Sunny Side Of Life’ To London With The Destination’s Largest Outdoor Advertising Campaign In The UK
November 7, 2019 / gecpr
Christmas Gifts for Nature Lovers: Binoculars and Spotting Scopes from SWAROVSKI OPTIK
November 1, 2019 / gecpr
Luxury Christmas Gift Guide: Exquisite Binoculars And Spotting Scopes From SWAROVSKI OPTIK
November 1, 2019 / gecpr
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