Predicting travel trends is never an easy task and with the pandemic news changing on what seems to be a daily basis, it’s especially hard to make sense of the shifts at a time like this. However, it is important to be optimistic about travel and to focus on the opportunities that might crop up in the year ahead, such as the roll out of the Coronavirus vaccine hopefully opening global travel up once more.
Now that we are officially one month into the new year and while we patiently wait for travel to resume once more, GEC PR has pulled together its top five predictions on what will be big in travel for the year ahead.
Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.
Click&Boat, the UK’s leading boat hire platform, has acquired its main competitor Nautal, reinforcing its international leadership as ‘the airbnb of the seas’, and growing its UK offering, now with more than 360 boats being listed for rental in the UK via the acquisition.
A new website, travelbounce, promises to take the hassle out of travel and holiday planning in the wake of the Covid-19 pandemic by collating the latest global travel updates from top tourist destinations, airlines, and travel companies all in one place.
We seasoned PR professionals are used to change. In the twenty plus years that I’ve been working in this industry, I’ve gone from pitching features to journalists via fax (yes, it was that long ago!) to selling in content collaborations with influencers via Instagram DMs.
Travel has come a long way since the days of traveller’s cheques and queuing at traditional bureaux de change, and the payment methods holidaymakers use abroad are rapidly changing with only 9% of purchases expected to be made in cash by 2028*. Airlines are also adopting a more cash-free approach with only 5 of 15 major airlines still accepting cash payments onboard. Airport Parking and Hotels (APH) is therefore helping savvy travellers keep up-to-date with these developments, by releasing an infographic guide detailing which methods of payment are accepted onboard airlines.
The 40th edition of World Travel Market London was busy for GEC PR, with the team meeting with industry partners and media to update them on the exciting developments taking place with our clients. Key travel trends were also discussed during seminars at WTM, and we learnt all about the latest environmental concerns faced by the industry and the rise of conscious travel, as well as the changing role of the digital landscape in promoting destinations.