When GEC PR’s client Women in Travel CIC decided to run its global International Women in Travel and Tourism Forum event virtually this year, I must admit, I was apprehensive. The inaugural IWTTF that took place in Iceland in January 2020, was an in-person event, and the connections and authentic, frank debating that happened there would, I thought, be difficult to beat. Women and men from 18 countries had hedged their bets against the stormy Icelandic weather to make it there and certainly there was a sense of ‘triumph over adversity’ about getting there. Swapping tales about cancelled flights were conversational icebreakers that helped the bonding process as we discussed diversity, inclusion and our localised and global experiences of those issues.
Families looking to ‘Dazzle Dad’ and make Father’s Day extra special this year can choose from a range of visionary gifts from SWAROVSKI OPTIK, a world-leading manufacturer of long-range optics, which make the perfect present for any intrepid explorer, stylish rambler, or nature lover.
After many years of support for the Wildfowl & Wetlands Trust (WWT), SWAROVSKI OPTIK will be embarking on a refreshed partnership with the charity this year. From May 2021, SWAROVSKI OPTIK will be working alongside VIKING OPTICAL as WWT’s newest optics partner.
From interning at a PR company in Covent Garden to now running my own London-based travel and lifestyle PR agency with my business partner Fiona, I’ve learned several lessons from my 17 years in the industry.