Whether for personal or economic reasons, there isn’t a UK company that hasn’t been affected by the coronavirus pandemic, and my Travel PR agency is no exception.
I am acutely aware that the challenges of running a travel PR firm in no way compares to the challenges those in the front line are facing in tackling the coronavirus pandemic, such as the National Health Service or supermarkets. However, one day this pandemic will subside and travellers will wish to book holidays again. So I am very mindful of my responsibility to both my employees and clients to do my bit to prepare. For now, that means my fellow Travel PRs and I must keep calm and carry on.
The 40th edition of World Travel Market London was busy for GEC PR, with the team meeting with industry partners and media to update them on the exciting developments taking place with our clients. Key travel trends were also discussed during seminars at WTM, and we learnt all about the latest environmental concerns faced by the industry and the rise of conscious travel, as well as the changing role of the digital landscape in promoting destinations.
As Chair of the UK’s Tourism Society PR Network, I had the pleasure of bringing together some of the UK’s top broadcast travel presenters and producers for The Society’s PR summer event – From Broadcast to Bookings: How To Effectively Engage with TV and Radio Producers.
