Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has announced the summer extension of its training and mentoring initiatives to provide free guidance for women affected by the COVID-19 pandemic.
We seasoned PR professionals are used to change. In the twenty plus years that I’ve been working in this industry, I’ve gone from pitching features to journalists via fax (yes, it was that long ago!) to selling in content collaborations with influencers via Instagram DMs.
In a bid to bring the ‘Sunny Side of Life’ to tourists across the world, Maldives Marketing and Public Relations Corporation (MMPRC) broadcast an extended Facebook Live video event to over 85,000 total viewers on Monday 8th June.
Here at GEC PR, we have seen first-hand the effects Covid-19 has had on the global travel industry as well as specifically our clients and travel industry partners.
However, as much as international and domestic tourism has currently been affected there will be a time when the restrictions are lifted and travel will resume, and brands need to be prepared to handle an influx of bookings and enquiries from would-be travellers.
As an agency with extensive experience in handling crisis situations, we thought it would be useful to share some insights to help travel brands plan ahead and prepare to accommodate bookings, once travel resumes.
Whether for personal or economic reasons, there isn’t a UK company that hasn’t been affected by the coronavirus pandemic, and my Travel PR agency is no exception.
I am acutely aware that the challenges of running a travel PR firm in no way compares to the challenges those in the front line are facing in tackling the coronavirus pandemic, such as the National Health Service or supermarkets. However, one day this pandemic will subside and travellers will wish to book holidays again. So I am very mindful of my responsibility to both my employees and clients to do my bit to prepare. For now, that means my fellow Travel PRs and I must keep calm and carry on.
The 40th edition of World Travel Market London was busy for GEC PR, with the team meeting with industry partners and media to update them on the exciting developments taking place with our clients. Key travel trends were also discussed during seminars at WTM, and we learnt all about the latest environmental concerns faced by the industry and the rise of conscious travel, as well as the changing role of the digital landscape in promoting destinations.
Madhya Pradesh Tourism Board’s stand attracted non-stop attention at World Travel Market in London’s Docklands (November 4-6, 2019) as UK interest in the Indian state’s unique tourist attractions continues to grow.
It’s been a busy month for GEC PR with the team hitting the road (and air!) for various client events and roadshows. One of those events was TTG Luxpo in Belfast, during which I spent a very productive and informative afternoon meeting with the Irish travel industry to talk about the new luxury product offerings in the Maldives.