Travel PR or Influencer Marketing – Which Delivers Better Results?
And why the smartest travel brands don’t choose one over the other. Fiona Anderson, Company Director, GEC PR The travel industry has never had more ways to tell its story. From national newspaper travel sections and glossy magazine features to TikTok creators and Instagram influencers, brands are competing for attention across an increasingly fragmented media […]
GEC PR Turns 9 – The PR Lessons That Shaped Us
By Company Director Fiona Anderson This April, GEC PR turns nine. Nine years of storytelling, strategy, media moments, client wins, creative sparks, and the kind of behind‑the‑scenes graft that only a PR agency truly understands. When we launched GEC PR back in 2017, Sarah and I knew we wanted to build something different: a specialist […]
GEC PR Case Study – Rooh Travel PR Campaign
Rooh Travel is a pioneering travel designer targeting affluent, adventurous Muslim travellers seeking culturally aligned holiday experiences. “I hired GEC PR with the goal of helping Rooh Travel share its story and gain meaningful features across respected travel publications and they more than delivered. I worked closely with Fiona, who is a one-of-a-kind PR strategist. […]
THE ‘SKYE’S THE LIMIT’ FOR SONAS HOTEL COLLECTION AS IT APPOINTS GEC PR IN THE UK
The largest hospitality employer on the Isle of Skye, Sonas Hotel Collection, has appointed communications firm GEC PR to bring the pleasure of the Inner Hebrides to a new generation of UK travellers that desire to be close to nature, without compromising on exceptional comfort or cuisine.
WISHING YOU A JOYFUL FESTIVE HOLIDAY
VIDEO BLOG BY BURTE TSOGBADRAKH – MY AUTUMN INTERNSHIP EXPERIENCE AT GEC PR
In our latest video blog, our company intern Burte Tsogbadrakh, reflects on her Autumn internship at GEC PR. During the last three months, Burte was given the opportunity to work for GEC PR’s new lifestyle client, Collectivino – a sustainable and ethical wine specialist which sources its products from independent, artisanal vineyards.
KEY WAYS TOURISM BRANDS CAN PLAN AHEAD AND PREPARE FOR POST COVID-19 TRAVEL BOOKINGS
Here at GEC PR, we have seen first-hand the effects Covid-19 has had on the global travel industry as well as specifically our clients and travel industry partners. However, as much as international and domestic tourism has currently been affected there will be a time when the restrictions are lifted and travel will resume, and […]
FIVE WAYS TRAVEL PRS CAN KEEP CALM AND CARRY ON
Here are five ways Travel PRs can keep calm and carry on, whilst acknowledging that it’s no longer ‘business as usual’ for the wider travel sector or for Travel PR as we know it.