How AI Search Is Changing Travel Marketing
Why travel brands need to rethink visibility, authority and storytelling in the age of ChatGPT, Copilot and AI-powered search By Company Director Fiona Anderson For more than two decades, travel marketing has revolved around one primary objective: ranking highly on search engines. Brands invested heavily in websites, SEO, content marketing and paid advertising to ensure […]
GEC PR Case Study – Driving National Awareness for Sonas Hotel Collection on the Isle of Skye
Sonas Hotel Collection appointed GEC PR to raise the profile of its portfolio of boutique hotels on the Isle of Skye and position the collection as one of Scotland’s most desirable hospitality brands. Operating in a highly competitive travel and hospitality market, Sonas Hotel Collection required a PR strategy capable of elevating its brand above […]
GEC PR Blog Post – Six PR Strategies Every Boutique Hotel Should Know About in 2026
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency, shares her tips on how boutique hotels can stand out in a crowded marketplace. In a world where travellers are scrolling faster, expecting more, and seeking experiences that feel genuinely personal, boutique hotels have a distinct advantage. The challenge? Ensuring your […]
Airport Parking Trends Reveal Shift in Holiday Habits with British Travellers Swapping Weekend Travel for Midweek Getaways
April 2026, London – New research from Airport Parking and Hotels (APH.com) has revealed a significant shift in British travel patterns this year, with holidaymakers swapping traditional weekend departures for midweek getaways. An analysis of APH.com booking data from the first quarter of 2026 (January – March) compared to the same period in 2025*, shows […]
PR Insight: Five Top Tips for Navigating Travel and Lifestyle Influencer Campaigns
By Fiona Anderson, GEC PR Company Director Having recently attended two premium influencer events in London, UK and New York State, USA, I spoke with some great content creators at length, and made some key observations regarding how travel and lifestyle brands can get the best out of influencer relationships and work most effectively with […]
Don’t Get Hacked on Holiday! Airport Parking and Hotels (APH.com) Reveals 10 Cybersecurity Tips for Travellers
To help savvy holiday-goers navigate the murky water of cybersecurity when abroad, award-winning airport parking operator Airport Parking and Hotels (APH.com) has revealed its 10 top tips for ensuring cyber safety when travelling.
APH.com Reveals Best Budget-Friendly Airport Parking and Hotel Packages for UK Travellers this Summer
For travellers who prioritise both time and budget when flying abroad, booking an airport hotel and parking package offers a cost-effective and stress-free start to a trip. Not only does it offer peace of mind about getting to the airport, but booking an airport hotel and parking at the same time can also prove cheaper […]
APH.com Compares UK Airport Parking Costs Revealing Savvy Travellers Can Save Over 50% When Prebooking
With the Summer holidays not far away, savvy travellers know that planning ahead usually pays off, not least when it comes to airport parking. Booking in the right way at the right time can not only save hundreds (yes, hundreds) of pounds but also provide peace of mind with a guaranteed parking space compared to […]
Going the Extra Mile: Is Gatwick the UK’s Most electric-Vehicle Friendly Airport? APH.com Compares Its Top 20 EV Charging Hubs
June 2024 – As electric and hybrid car sales hit a new global record in 2024*, the need for increased electric vehicle (EV) charging infrastructure has become paramount. Whatever your reason to be driving in the Gatwick area, convenient access to charging stations is a top priority and it appears UK airports are stepping up […]
Why Sri Lanka is the Perfect Choice for an Indian Ocean Wedding
04 June 2024 – When it comes to Wedding and Honeymoons, Sri Lanka is a standout destination in the Indian Ocean thanks to its wide appeal for all sizes of wedding parties, and the exceptional value the Indian Ocean island offers British travellers. Getting Married in Sri Lanka: Key Information Sri Lankan law requires foreigners […]