Tag Archives: travel pr london

A Case Study on How to Successfully Promote a Destination During a Pandemic

It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.

So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.

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How Luxury, Travel and Lifestyle Brands Can Embrace Pandemic Consumer Trends

Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.

However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.

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Calling All Women Who Have Lost Their Job To Covid-19: Women In Travel’s Free Training Programme Can Offer Help

Spaces are limited for Women in Travel’s free employment training programme. 
To apply, contact Alessandra Alonso at returners@womenintravelcic.com.

The social enterprise Women in Travel (CIC) has announced new dates throughout October, for its free training and mentoring programme for women who have lost their job due to COVID-19.

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From Exclusive Island Buyouts To Boat-Only Accessible Resorts: Indulge In A Bucket-List Holiday To The Maldives

Home to some of the world’s most beautiful retreats, the Maldives is famous for being a pioneer of once-in-a-lifetime experiences and breathtaking lavish getaways.

Along with the Maldives’ ‘one-island-one-resort’ concept and abundant choice of private villa facilities, all of which have reopened in-line with the COVID-19 safe tourism guidelines issued by the Maldivian Ministry of Tourism in June 2020, the unique geography of the country ensures the Maldives is the ideal destination for travellers looking for a winter sun getaway but also keen to avoid crowds during their holiday this year.

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Women In Travel (CIC) Announces Autumn Partnership With WTM London To Promote Allyship And Foster Greater Diversity In The Travel Industry

Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has announced it will partner with World Travel Market (WTM) London to host a series of webinars on race, allyship, risk and diversity in the travel industry.

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GEC PR Retained As UK Representatives Of Maldives Marketing And PR Corporation (MMPRC) For Fourth Consecutive Year

Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.

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What’s it Like to Take a Summer Family Holiday Abroad Post Lockdown? Some Key Learnings and Advice for Family Travellers from GEC PR Director, Sarah Salord

 

As a family of seasoned travellers, taking regular trips abroad to see relatives in France and Qatar -and even a six week summer sabbatical to Chicago with a toddler and baby in tow – it was strange and sad for us to be unable to travel abroad during the five months of lockdown.

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Should Long Haul Destinations Now Be Preparing for UK Winter Sunseekers?

Fiona Anderson, GEC PR Company Director: A lot has changed for the travel and tourism sector in 2020 – and we are (unbelievably) only halfway through the year.

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Getting Women Affected By The Pandemic Back To Work: Women In Travel’s Programme Of Training And Mentoring Extended For The Summer

Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has announced the summer extension of its training and mentoring initiatives to provide free guidance for women affected by the COVID-19 pandemic.

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New website rescues holiday planning: Travel marketing entrepreneurs launch the travelbounce website to help holidaymakers find the latest Covid-19 travel updates all in one place

A new website, travelbounce, promises to take the hassle out of travel and holiday planning in the wake of the Covid-19 pandemic by collating the latest global travel updates from top tourist destinations, airlines, and travel companies all in one place.

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