It’s easy to agree the past academic year has been the most tumultuous for education providers and students everywhere. Nonetheless, I was thrilled to be able to take on the opportunity to intern at a PR agency over the summer – an aspiration of mine since applying for my undergraduate course at university. Continue reading →
With open-air experiences and wide-open spaces likely to remain popular once international travel returns, Philadelphia CVB has put together a list of outdoor hidden gems that future travellers to the East Coast city can experience when walking around Philadelphia’s Downtown City Centre.
We are half-way through March, and approaching a year since the first UK lockdown began. However, as we approach that anniversary with mixed feelings, there’s thankfully more than a whiff of optimism in the air.
Enjoy a summer of Indian Ocean fun at Aitken Spence Hotels’ properties in the Maldives. Holidaymakers eagerly awaiting sunkissed escapes when international travel resumes can look forward to a variety of activities on offer at the luxurious five-star Adaaran Prestige Vadoo, family-friendly Adaaran Select Meedhupparu and five-star, premium all-inclusive Heritance Aarah throughout the summer months.
Three new London day tours led by women who have overcome challenging circumstances will give travellers a unique insight into the lives of immigrant communities in the capital.
Intrepid Travel, a global leader in responsible travel, has teamed up with social enterprise Women in Travel (CIC) to give three women the life-changing opportunity to take their first steps in the tourism industry and embark on a career as tour guides.
It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.
So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.
Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.
However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.