The 40th edition of World Travel Market London was busy for GEC PR, with the team meeting with industry partners and media to update them on the exciting developments taking place with our clients. Key travel trends were also discussed during seminars at WTM, and we learnt all about the latest environmental concerns faced by the industry and the rise of conscious travel, as well as the changing role of the digital landscape in promoting destinations.
The Maldives Marketing and Public Relations Corporation (MMPRC) announced the new tourism strategy for 2020 during a press conference at World Travel Market 2019, which will include a stronger focus on promoting the rich culture of the Maldives and attracting niche markets such as MICE, culture and sports tourism. Continue reading
Madhya Pradesh Tourism Board’s stand attracted non-stop attention at World Travel Market in London’s Docklands (November 4-6, 2019) as UK interest in the Indian state’s unique tourist attractions continues to grow.
Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, will host a meetup titled ‘Technology is a Girl’s Best Friend’ and mentoring workshop at World Travel Market (WTM) London on Tuesday 5th November 2019 from 3:30pm – 6pm.
The seminar will be sponsored by the University of Surrey and held in collaboration with Women in e-Travel, an association of professional women from the digital travel industry who aim to increase women’s visibility and promote 50/50 leadership. The session, which will take place in the South Gallery rooms 20 and 21, will discuss how technology empowers women in travel and how more women can be encouraged to embrace it.
During the seminar, research undertaken by the University of Surrey will be discussed in-depth with panelists, who will include Diana Robino, Senior VP of Global Tourism Partnerships at Mastercard; Anna Jimenez, Senior Partnerships Manager at Kayak; Dr Cristina Figueroa-Domecq from Marie Curie; Taru Aalto, CEO of Wowanders; Patricia Gonzalez, Founder & CEO of Alterhome.es; and Mo Talukder, Co-founder and Director of Sales and Business Development at Geotourist.
Following the panel discussion, pre-bookable group mentoring sessions will take place from 4:30pm to 5:30pm allowing attendees to meet with speakers and other established industry figures to discuss relevant topics around technology, entrepreneurship and more. The session will finish with informal networking, which will give attendees the chance to exchange ideas with their peers and leading industry figures.
Those interested in taking part in the free mentoring session at WTM from 4:30pm – 5:30pm on Tuesday 5th November can register here: bit.ly/MentoringWIT.
Women in Travel has several other events taking place at this year’s WTM. These include an interview between Women in Travel’s Founder, Alessandra Alonso, and the celebrated explorer, filmmaker and activist Céline Cousteau at the Americas Inspiration Zone from 2:00pm – 2:45pm on Monday 4th November. Furthermore, on Tuesday 5th November, Women in Travel will host a seminar titled ‘How Can We Use Travel and Tourism to Stimulate Women Empowerment and Gender Equity in the African Continent’, which will take place from 1:30pm – 2:15pm at the African Inspiration stage.
Speaking about Women in Travel’s attendance at this year’s WTM, Alessandra Alonso, the Founder of Women in Travel (CIC) said: “We are delighted to be hosting three events at World Travel Market, and are excited to showcase influential women in the travel industry, who will discuss key topics as the rising trend of women in technology. We are also delighted to be collaborating with Women in e-Travel and the University of Surrey.”
Professor Nigel Morgan, Head of The School of Hospitality and Tourism Management at the University of Surrey, added: “The School of Hospitality and Tourism Management (SHTM) at the University of Surrey is a strong advocate of equality, diversity and inclusion. The promotion of gender equality is a key value of the School and underpins not only our educational programmes but also our working practices. The School is also home to a number of leading researchers, who work in the broad field of gender equality and diversity in tourism, hospitality and events management to influence policy and practice and to further knowledge creation. As such, we are delighted to collaborate with Women in Travel at WTM2019 to support women’s networks to create a more inclusive world.”
For further information on Women In Travel, visit www.womenintravelcic.com.
NOTE TO EDITORS
Image 1: Women in Travel (CIC) logo.
Image 2: Alessandra Alonso, founder of Women in Travel (CIC).
Image 3 (from top to bottom): University of Surrey logo, Women in e-Travel logo.
About Women in Travel
Women in Travel (CIC) started life as a gender focused platform at World Travel Market flagship event in London, in 2014. Growing successfully from then onwards, in 2017 it was incorporated as a social enterprise dedicated to empowering women through employability and entrepreneurship in Travel Tourism and Hospitality. Its vision is to become a catalyst for sustainability by placing women at the heart of an industry which is inherently attractive to females and growing at a fast pace. It is the brain-child of Alessandra Alonso, who has been recognised as a trail-blazer when it comes to gender diversity in the industry and who has supported women in maximising their opportunity in the travel, tourism and hospitality (TTH) industry for well over a decade, originally through Shine & the Shine Awards. Women in Travel partners with employers to provide the first Women Returners service through which the industry can access a pool of marginalised but often highly skilled women who are eager to get back to work. Women in Travel also runs entrepreneurship focused events, mentoring and networking supporting start up and early stage female entrepreneurs and those wanting to start a business, particularly of BAME background.
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With just one week to go until this year’s WTM London, here’s all you need to know about where to find our team and meet our clients.
World Travel Market will take place from 4th – 6th November at ExCeL London, offering an opportunity to meet, network, catch up with the GEC PR team and brush up on the latest industry trends.
You can find us at the following stands at WTM:
Stand AS140 – Visit Maldives / Maldives Marketing and Public Relations Corporation – Experience the “Sunny Side of Life” of Indian Ocean’s paradise destination
Stand AS530 – Madhya Pradesh Tourism – Explore the “Tiger State” of India
Stand AS800 – Kyoto Traveler’s Inn (exhibiting as part of Kyoto DMC Hotel and Experience) – A traditional hotel experience in the heart of Kyoto, Japan
Stand AS410 – Odisha Tourism – Discover India’s ‘Best Kept Secret’
Stand NA340 – Philadelphia CVB – The World Heritage City famous for its cheesesteaks and cultural attractions
Client Activities at WTM
Visit Maldives (Stand AS140)
The Maldives has welcomed an influx of new resorts this year, including several new family-friendly and adult-only properties, as well as expanding its luxury portfolio with high-end properties. In 2019, the Maldives also welcomed an increase in airlift for UK travellers with the launch of a new five-times-weekly flight from London Heathrow to Malé, via Bahrain, with Gulf Air in late October. In 2020, developments at Velana International Airport will continue with a terminal expansion, which will mean the airport will be able to cater for over 7.5 million passengers.
Competition: Travel agents joining us at the @VisitMaldives stand will have the exciting chance to win a holiday to the Maldives. Visitors to the stand can also travel to the island nation virtually through the magic of virtual reality and enjoy on-stand Maldivian music performances from a band, as well as traditional snacks.
Madhya Pradesh Tourism (Stand AS530)
Madhya Pradesh is the second largest state in India and along with six tiger reserves, is home to mountains, architectural wonders, holy cities and three UNESCO World Heritage Sites. The state’s rich forests, which form about 25% of its land area, are a refuge for barking deer, leopards, cheetal, wild boars, blackbucks, nilgais and crocodiles. Sir David Attenborough’s recent BBC wildlife documentary series Dynasties included an episode filmed in Madhya Pradesh’s Bandhavgarh Tiger Reserve. The central state has also been shortlisted in two prestigious categories at the International Travel and Tourism Awards, which will take place at WTM.
Competition: Delegates from Madhya Pradesh Tourism will be available for meetings and are looking forward to showcasing their extensive wildlife offering, exquisite traditional culture, rich heritage, cuisine, and Indian hospitality. One lucky travel agent will win a FAM trip to Madhya Pradesh, India’s ‘Tiger State’ and one of Lonely Planet’s ‘best value’ destinations for 2020. To stand a chance of winning, agents should book in a meeting with the tourist board by emailing MPT@gecpr.co.uk and answer a question about the state in order to enter a business card prize draw.
Kyoto Traveler’s Inn (exhibiting as part of Kyoto DMC Hotel and Experience on stand AS800)
Kyoto Traveler’s Inn, which is a seven-minute walk away from Higashiyama Subway Station, is well-suited for those who want to see the sites of Kyoto when visiting Japan for the 2020 Olympics since many of the city’s shrines and temples are located within walking distance from the hotel. For those looking for a truly Japanese experience, the hotel offers guests the chance to stay in traditional Japanese accommodation with futon bedding and tatami flooring.
Competition: Try on a real kimono from Kyoto DMC Hotel and Experience on the Japan National Tourism Organization stand (AS800) for a chance to win a three-night stay for two at Kyoto Traveler’s Inn when you post your kimono selfie and tag #KimonoKyoto and @kyototravellersinn on Instagram or @kyoto.travellersinn on Facebook.
Odisha Tourism (Stand AS410)
The ‘soul state’ of Odisha is India’s best kept secret and a hidden gem for UK travellers planning a visit to India. Situated on the east coast of India, Odisha is gifted with uncrowded and unspoilt beaches such as Gopalpur, Chandipur, Puri and Konark. A land steeped in history and mythology, the serene state is well-known within India for its ancient temples, tribal cultures, and abundance of natural beauty, including Bhitarkanika Wildlife Sanctuary and Chilka Lake, which is Asia’s largest inland salt water lagoon and home to large flocks of flamingos.
Competition: To stand a chance of winning a trip to Odisha, book in a WTM meeting with the tourist board by emailing email@example.com to learn about Odisha’s secrets and enter a business card prize draw during your meeting.
The social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, will host the following events at WTM this year:
- Women in Travel and The TreadRight Foundation present: ‘Céline Cousteau on the Transformative Power of Travel for Women’: Monday 4thNovember from 14:00 – 14:45 at the Americas Inspiration Zone
- How Can We Use Travel and Tourism to Stimulate Women Empowerment and Gender Equity at the African Continent: Tuesday 5thNovember from 13:30 – 14:15 at the Middle East & Africa Inspiration Zone
- Technology is a Girl’s Best Friend: Tuesday 5thNovember from 15:30 – 18:00 at South Gallery Rooms 20 & 21
- WTM & Women in Travel Presents Group Mentoring and Networking:Tuesday 5th November from 16:30 – 18:00 at South Gallery Rooms 20 & 21
To arrange a meeting or interview with Madhya Pradesh Tourism at WTM,
please email Fiona and the team at firstname.lastname@example.org
Madhya Pradesh Tourism will showcase the state’s rich wildlife offering to UK and international travellers during World Travel Market from 4-6 November 2019. This year, Madhya Pradesh’s Tourism Minister, Shri Surendra Singh Baghel, will be attending the London event. Mr Baghel not only champions eco-tourism initiatives, he is also dedicated to female and Tribal empowerment and quality health, education and sports facilities. Continue reading
The Maldives Tourist Board, which celebrated its 34th participation at World Travel Market this year having first exhibited in 1984, welcomed an even larger stand and delegation than ever before with 169 delegates from 65 companies from across the Maldives tourism sector attending the show.