Madhya Pradesh Tourism Board’s stand attracted non-stop attention at World Travel Market in London’s Docklands (November 4-6, 2019) as UK interest in the Indian state’s unique tourist attractions continues to grow.

And one lucky visitor to the stand, travel agent Melissa Muldowney from Travelissa, has won an all-inclusive FAM trip to the state, to be taken at any time to suit over the next 12 months, courtesy of Madhya Pradesh Tourism.

Already seeing rapid growth in domestic visitor numbers, record numbers of UK travel agents and tour operators are recognising the state’s potential as the quintessential destination for adventure and wildlife tourism with cultural splendour. Visitors also benefit from very competitive prices with Madhya Pradesh the third Best Value destination globally in Lonely Planet rankings for 2020.

It was also Shortlisted for Best Region and Best Food Destination at the International Travel and Tourism Awards (ITTA) 2019 and is winner of the International Committee of Tourism Film Festivals (CIFFT) Award for Best Tourism Film.

Mr Faiz Ahmed Kidwai, Managing Director at Madhya Pradesh Tourism, said: “The UK is one of our key international markets and since we have attended World Travel Market we have seen sales and bookings grow exponentially.”

Home to 10,000 sq km of national parks and six pre-eminent tiger reserves, Madhya Pradesh, located in the heart of India, is recognised as the sub-continent’s “Tiger State” with the highest population of tigers in the country.

But it also boasts three UNESCO World Heritage Sites including 100,000-year-old Palaeolithic cave paintings at Bhimbetka and the 1,000-year-old structure at Khajuraho whose erotic sculptures have captivated visitors for centuries.

As India’s second-largest state, Madhya Pradesh is also renowned for being home to some of the country’s finest nature trails, lakes, forests and world-famous palaces and forts – including Gwalior.

Accessibility to the region continues to improve with India ‘s fastest train service, the Gatimaan Express now running six days a week, enabling tourists from Delhi to reach Gwalior in just over three hours. Equidistant from both Delhi and Mumbai, both cities offer frequent flights to Indore, ranked India’s cleanest city in 2019 for the third successive year (1)

Mr Kidwai continued: “Madhya Pradesh with its abundance of exquisite traditional culture, architecture, heritage, handicrafts, textiles and cuisine, has long been a favoured destination for India’s rapidly growing domestic tourism market.

“With recent improvements in transport infrastructure our treasures are more easily accessible to the international traveller and we look forward to welcoming them with our famously warm hospitality in ever-greater numbers.”

For further information on Madhya Pradesh, visit


Notes To Editors:
(1) Swachh Bharat Abhiyan, The Quality Council of India’s annual cleanliness survey covering 4237 Indian cities and towns and said to be the largest cleanliness survey in the world

Image Captions:
Image 1: Sanchi Stupa is a popular tourist attraction just 46km from the capital of Madhya Pradesh, Bhopal.
Image 2: One of Madhya Pradesh’s 526-strong tiger population.
Image 3: The celebrated temples of Khajuraho.

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