Joint Press Statement by the Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Immigration and Maldives Airports Company Limited (MACL)
The year 2019 was a remarkable one in the history of the Maldives’ tourism, with a groundbreaking record of 1.7 million tourist arrivals to the country. 2020 started off with more diversified and aggressive marketing strategies to break this record and reach a target of 2 million tourist arrivals by the end of the year.
Maldives Marketing and Public Relations Corporation (MMPRC) takes part in one of the leading travel and tourism events, the first-ever WTM Virtual 2020. The fair taking place from 9th to 11th November 2020, has been fully shifted to a virtual event due to the COVID-19 pandemic.
Maldives Marketing and Public Relations Corporation (MMPRC) has launched a major campaign with leading global travel marketplace Skyscanner, to promote the Maldives as one of the safest destinations in the world for tourists.
Following the reopening of the Maldives’ borders on 15th July 2020, Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign on 3rd October in major parts of the UK to promote the destination as a safe haven for travellers in the new travel environment.
Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.
However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.
The World Travel and Tourism Council (WTTC) has recognized the efforts of the Maldives in implementing enhanced health and safety measures, in line with the WTTC global Safe Travels protocols and creating a safe, gradual plan by rebuilding confidence among travellers and ensuring a coordinated approach in restarting our Tourism industry.
Home to some of the world’s most beautiful retreats, the Maldives is famous for being a pioneer of once-in-a-lifetime experiences and breathtaking lavish getaways.
Along with the Maldives’ ‘one-island-one-resort’ concept and abundant choice of private villa facilities, all of which have reopened in-line with the COVID-19 safe tourism guidelines issued by the Maldivian Ministry of Tourism in June 2020, the unique geography of the country ensures the Maldives is the ideal destination for travellers looking for a winter sun getaway but also keen to avoid crowds during their holiday this year.
Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.