SWAROVSKI OPTIK, the world’s leading manufacturer of high precision long‐range optics, forges new ground with the launch of its latest binoculars: the CL Curio 7×21. Designed in an exclusive collaboration with world‐renowned industrial designer, Marc Newson, the binoculars offer extraordinary power and design prowess, inspiring the question, “What can you discover when you look closer?”
A MECHANICAL MARVEL
Priced from £630, the CL Curio 7×21 features a beautifully compact body and a strikingly design‐forward look and feel. As the latest member of the SWAROVSKI OPTIK CL Family, the binoculars combine a ground-breaking exterior design with advanced technical specifications for an effortless, portable, and intuitive experience that marks them as the lightest and most compact binoculars in their category. A truly unequalled item in the world of long‐range optics, the binoculars have a unique, seamless bridge design – a key point of focus for Newson, who is known for his unexpected reinterpretation of simple forms.
Newson explains his goal was to develop “a very clean looking result when the hinge was both opened and closed – a design problem that to my knowledge has not been solved before.”
THE MARRIAGE OF FUNCTION AND DESIGN
In two sleek colourways – solid black and burnt orange with a silver bridge – the CL Curio 7×21 is as striking as an urban accessory as it is an ideal device for nature lovers and outdoor adventurers. This design story was an intentional one, crafted to marry the romance of nature with the optical and mechanical perfection that grants the closer view of it.
Mark Newson states: “There is an incredibly romantic aspect to this project because binoculars are timeless objects, and their function is akin to magic: they allow you to see things usually invisible to the naked eye. There are few remaining objects of this kind that still exist – a truly analogue device. Unlike many digital things, they are completely future proof.”
RETURN TO THE GREAT OUTDOORS
With many people refocusing on the great outdoors, enjoying nature-based experiences and taking a conscious approach to slow travel, the CL Curio 7×21 is perfectly positioned for popularity amongst design lovers and outdoor enthusiasts alike – offering both a striking design statement and a high precision way to access the natural world in a compact form.
SWAROVSKI OPTIK CEO and Chairwoman of the Executive Board, Carina Schiestl‐Swarovski says: “Our products sharpen the senses to perceive the beauty of nature – and understand the need to protect it. Experience the preciousness of the moment, connect with your essence and fall in love with Mother Nature.“
EXPECT THE UNEXPECTED
To bring the CL Curio 7×21’s creation process to life for a new design‐focused market, SWAROVSKI OPTIK has launched the new ‘Expect the Unexpected‘ campaign. The binoculars are an ambitious new offering from SWAROVSKI OPTIK, one that challenges users to boldly seek the unexpected – not only in the world around them, but in their assumptions of binoculars in the first place.
SWAROVSKI OPTIK CEO and Chairwoman of the Executive Board, Carina Schiestl‐Swarovski, adds: “When I look through binoculars, all distractions fade away. Suddenly, I am right there – in the middle of the action. The moment of experiencing such wonders is so intense. It is then that I remember just how beautiful and breathtaking the world is. All you need to do is take a close look and you will see it too.”
Watch the creation process behind the CL Curio 7×21 here.
For further details on the CL Curio 7×21, visit
The world belongs to those who can see beauty.
Experience the moment!
SEE THE UNSEEN.
Notes To Editors:
Image 1: The CL Curio 7×21 marries design and function.
Image 2: SWAROVSKI OPTIK and world-renowned industrial designer Mark Newson launch the ground-breaking CL Curio 7×21 binoculars.
Image 3: The CL Curio 7×21 is a mechanical marvel.
Image 4: Mark Newson with the CL Curio 7×21.
High-resolution imagery is available to download here.
ABOUT SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2020 was 163.5 million euros (2019: 158.7 million euros), with an export ratio of 91%. The company has around 1,000 employees.
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ABOUT MARC NEWSON
World‐renowned industrial designer Marc Newson has been described as one of the most influential designers of his generation. Born in Sydney, Australia, he has lived and worked in Japan, France and the United Kingdom. where he currently resides. He has worked with brands such as Apple, Louis Vuitton and Montblanc and is responsible for some of the most iconic contemporary design pieces. Marc Newson has received numerous awards and has been included in TIME Magazine’s 100 Most Influential People in 2005. In an exclusive collaboration with SWAROVSKI OPTIK, Marc Newson has designed the CL Curio, a truly unique pair of binoculars with a design‐forward look and feel. A key point of focus for Newson was the seamless and clean looking bridge design.