As a PR and marketing agency, GEC PR works with a variety of travel and lifestyle clients and the team had the exciting opportunity last year to launch a new sustainable wine distributor, Collectivino.
Collectivino was looking to quickly raise brand awareness and generate a buzz around the launch, with the view to drive online traffic and sales. The main target audiences were lifestyle and family consumers including young professionals aged 25+ with a passion for organic and sustainable products, and GEC PR came up with a creative PR campaign focusing on a media launch event.
28 October 2021 – This Christmas, say a sustainable thank you to clients and employees while also making a statement about the organisation’s values with an exquisite, ethical wine gift from Collectivino, home delivered with net-zero carbon emissions.
Collectivino, specialists in sourcing high-quality sustainable wines from independent artisanal vineyards, has officially launched this month offering ethically minded wine drinkers the opportunity to ‘drink more responsibly’ through a carefully curated range of exceptional quality wines which won’t cost the earth. Continue reading →