Joint Press Statement by the Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Immigration and Maldives Airports Company Limited (MACL)
The year 2019 was a remarkable one in the history of the Maldives’ tourism, with a groundbreaking record of 1.7 million tourist arrivals to the country. 2020 started off with more diversified and aggressive marketing strategies to break this record and reach a target of 2 million tourist arrivals by the end of the year.
Whilst being home to 26 atolls and over 1,190 islands, the Maldives is also made up of 99% tropical Indian Ocean waters. Thanks to its unique geographical location, Maldivian culture has been inspired by the Indian Ocean surroundings and the skills brought by early settlers from India, Sri Lanka and Malaysia, as well as further afield from Arabia, Persia, Indonesia, and Africa.
With the safe travel corridor announced on 25th October between the UK and the Maldives, UK holidaymakers are able to travel to the Indian Ocean without quarantining on return. Visitors to the Maldives will be able to notice these influences throughout their stay in the local culture and adventurous activities they experience as well as in the sensational spas and romantic packages on offer. And to encourage and allow tourists to experience more than one resort in the Maldives and to enable longer stays, the Ministry of Tourism in consultation with the Health Protection Agency (HPA) has recently introduced facilitation of Split Stays between resorts and other tourist accommodation.
For those travellers looking to tick off a bucket list destination this winter or in 2021, Maldives Marketing and PR Corporation has provided six pillars which will help holidaymakers plan ahead and find their perfect holiday in the Indian Ocean nation.
Maldives Marketing and Public Relations Corporation (MMPRC) takes part in one of the leading travel and tourism events, the first-ever WTM Virtual 2020. The fair taking place from 9th to 11th November 2020, has been fully shifted to a virtual event due to the COVID-19 pandemic.
Maldives Marketing and Public Relations Corporation (MMPRC) has launched a major campaign with leading global travel marketplace Skyscanner, to promote the Maldives as one of the safest destinations in the world for tourists.
Following the reopening of the Maldives’ borders on 15th July 2020, Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign on 3rd October in major parts of the UK to promote the destination as a safe haven for travellers in the new travel environment.
The World Travel and Tourism Council (WTTC) has recognized the efforts of the Maldives in implementing enhanced health and safety measures, in line with the WTTC global Safe Travels protocols and creating a safe, gradual plan by rebuilding confidence among travellers and ensuring a coordinated approach in restarting our Tourism industry.
Home to some of the world’s most beautiful retreats, the Maldives is famous for being a pioneer of once-in-a-lifetime experiences and breathtaking lavish getaways.
Along with the Maldives’ ‘one-island-one-resort’ concept and abundant choice of private villa facilities, all of which have reopened in-line with the COVID-19 safe tourism guidelines issued by the Maldivian Ministry of Tourism in June 2020, the unique geography of the country ensures the Maldives is the ideal destination for travellers looking for a winter sun getaway but also keen to avoid crowds during their holiday this year.
Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.
Following the reopening of Maldivian borders to international visitors on 15th July 2020, Maldives Marketing and PR Corporation (MMPRC) has announced that 146 of its 156 resorts in operation will reopen to guests by the end of October 2020 following health and safety measures set out by the Ministry of Tourism.
To commence the reopening of borders for all nationalities in the Maldives, and to launch the “Rediscover Maldives…the sunny side of life” campaign, Maldives Marketing & Public Relations Corporation (MMPRC) hosted a virtual press conference on 15 July 2020. Top international media from 21 countries including the main source markets of UK, China, Italy, India, Germany, Russia, France, Saudi Arabia, and Japan, participated in this live conference with almost 300 attendees in total.