When GEC PR’s client Women in Travel CIC decided to run its global International Women in Travel and Tourism Forum event virtually this year, I must admit, I was apprehensive. The inaugural IWTTF that took place in Iceland in January 2020, was an in-person event, and the connections and authentic, frank debating that happened there would, I thought, be difficult to beat. Women and men from 18 countries had hedged their bets against the stormy Icelandic weather to make it there and certainly there was a sense of ‘triumph over adversity’ about getting there. Swapping tales about cancelled flights were conversational icebreakers that helped the bonding process as we discussed diversity, inclusion and our localised and global experiences of those issues.
Visit Maldives launches its first virtual event management platform. Named ‘My Virtual Maldives’, the platform will amplify audience engagement and networking by connecting attendees from across the globe through hosted online events, ranging from virtual exhibitions, roadshows, webinars and travel agent training, as well as live marketing events targeting the travel trade and consumers.
With the travel industry poised to reopen internationally, speakers at May’s International Women in Travel & Tourism Forum are urging the travel sector to have a radical rethink. The five-day event, organised by social enterprise Women in Travel CIC (Community Interest Company), will focus on myriad ways corporates and individuals can avoid old business norms and create greater equality and opportunity across travel and hospitality.