Tag Archives: #selling

GEC PR Blog – Top Tips for Selling in a News Story to Media

Selling in a press release or news story to a journalist over the phone or in-person can feel like a daunting prospect, however it can also be a very efficient method of securing coverage for the client or product.

Journalists want to understand the story and personalities behind the brand and chatting this through during a call or in-person meeting can be an effective way of showing your enthusiasm for the brand, as well as pitching the key story angles.

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