Tag Archives: travel pr uk

A Case Study on How to Successfully Promote a Destination During a Pandemic

It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.

So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.

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Discover Why Philadelphia Is Known As The ‘Mural Capital Of The World’

Unknown to many UK travellers, Philadelphia is home to the US’ largest public art program, offering visitors to the city the opportunity to see these outdoor murals on guided and self-guided tours, by foot, trolley, train and even Segway. Continue reading →

Women In Travel (CIC) Announces Autumn Partnership With WTM London To Promote Allyship And Foster Greater Diversity In The Travel Industry

Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has announced it will partner with World Travel Market (WTM) London to host a series of webinars on race, allyship, risk and diversity in the travel industry.

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Surprising Insights from a Staycation Holiday to the Lake District and Yorkshire Dales

In late 2019, I booked a holiday to visit the seaside city of Split in Croatia for August this year. With my accommodation booked, I was counting down the weeks until we could explore the city and its surrounding area and had even planned a day trip to visit the nearby Bosnian town of Mostar.

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GEC PR Retained As UK Representatives Of Maldives Marketing And PR Corporation (MMPRC) For Fourth Consecutive Year

Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.

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Queer Eye In Philadelphia: How To Follow In The Fashionable Footsteps Of The ‘Fab Five’

Combining their dining, fashion, culture, interior design and grooming expertise, the fifth season of Netflix’s Queer Eye sees presenters Tan, Antoni, Karamo, Bobby and Jonathan work with small business owners across the East Coast city of Philadelphia to boost the confidence of 10 incredible locals.

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Should Long Haul Destinations Now Be Preparing for UK Winter Sunseekers?

Fiona Anderson, GEC PR Company Director: A lot has changed for the travel and tourism sector in 2020 – and we are (unbelievably) only halfway through the year.

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How The Pandemic May Change The Travel And Lifestyle Sector Forever

We seasoned PR professionals are used to change. In the twenty plus years that I’ve been working in this industry, I’ve gone from pitching features to journalists via fax (yes, it was that long ago!) to selling in content collaborations with influencers via Instagram DMs.

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Key Ways Tourism Brands Can Plan Ahead and Prepare for Post Covid-19 Travel Bookings

Here at GEC PR, we have seen first-hand the effects Covid-19 has had on the global travel industry as well as specifically our clients and travel industry partners.

However, as much as international and domestic tourism has currently been affected there will be a time when the restrictions are lifted and travel will resume, and brands need to be prepared to handle an influx of bookings and enquiries from would-be travellers.

As an agency with extensive experience in handling crisis situations, we thought it would be useful to share some insights to help travel brands plan ahead and prepare to accommodate bookings, once travel resumes.

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