Here at GEC PR, we have seen first-hand the effects Covid-19 has had on the global travel industry as well as specifically our clients and travel industry partners.
However, as much as international and domestic tourism has currently been affected there will be a time when the restrictions are lifted and travel will resume, and brands need to be prepared to handle an influx of bookings and enquiries from would-be travellers.
As an agency with extensive experience in handling crisis situations, we thought it would be useful to share some insights to help travel brands plan ahead and prepare to accommodate bookings, once travel resumes.
The 40th edition of World Travel Market London was busy for GEC PR, with the team meeting with industry partners and media to update them on the exciting developments taking place with our clients. Key travel trends were also discussed during seminars at WTM, and we learnt all about the latest environmental concerns faced by the industry and the rise of conscious travel, as well as the changing role of the digital landscape in promoting destinations.
The Maldives brought “The Sunny Side of Life” to the grey skies of London this autumn with the launch of the advertising campaign on London buses and bus stops, and at Waterloo train station. 
Thanks to its offering of tax-free shopping on all clothes and shoes, the East Coast city of Philadelphia is a haven for those looking for a stateside bargain and with two new retail spaces opening this autumn, there’s even more choice than ever.