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Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.
However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.
The World Travel and Tourism Council (WTTC) has recognized the efforts of the Maldives in implementing enhanced health and safety measures, in line with the WTTC global Safe Travels protocols and creating a safe, gradual plan by rebuilding confidence among travellers and ensuring a coordinated approach in restarting our Tourism industry.
Home to some of the world’s most beautiful retreats, the Maldives is famous for being a pioneer of once-in-a-lifetime experiences and breathtaking lavish getaways.
Along with the Maldives’ ‘one-island-one-resort’ concept and abundant choice of private villa facilities, all of which have reopened in-line with the COVID-19 safe tourism guidelines issued by the Maldivian Ministry of Tourism in June 2020, the unique geography of the country ensures the Maldives is the ideal destination for travellers looking for a winter sun getaway but also keen to avoid crowds during their holiday this year.
Philadelphia has a particular penchant for performing arts, with the city’s neighbourhoods showcasing some of the world’s most famous musicians, as well as being home to a vast array of classical groups, including Opera Philadelphia and The Philadelphia Orchestra.
Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.
Following the reopening of Maldivian borders to international visitors on 15th July 2020, Maldives Marketing and PR Corporation (MMPRC) has announced that 146 of its 156 resorts in operation will reopen to guests by the end of October 2020 following health and safety measures set out by the Ministry of Tourism.
Aitken Spence Hotels has announced five of the hotel group’s Maldives resorts will reopen to international guests by 1st September 2020.
Click&Boat, the UK’s leading boat hire platform, has acquired its main competitor Nautal, reinforcing its international leadership as ‘the airbnb of the seas’, and growing its UK offering, now with more than 360 boats being listed for rental in the UK via the acquisition.
Fiona Anderson, GEC PR Company Director: A lot has changed for the travel and tourism sector in 2020 – and we are (unbelievably) only halfway through the year.
To commence the reopening of borders for all nationalities in the Maldives, and to launch the “Rediscover Maldives…the sunny side of life” campaign, Maldives Marketing & Public Relations Corporation (MMPRC) hosted a virtual press conference on 15 July 2020. Top international media from 21 countries including the main source markets of UK, China, Italy, India, Germany, Russia, France, Saudi Arabia, and Japan, participated in this live conference with almost 300 attendees in total.
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