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Those seeking secluded destinations for a 2021 holiday when travel resumes should plan ahead for a trip to the Maldives, the Indian Ocean nation that lends itself perfectly to social distancing thanks to its unique geography and one-island-one-resort offering.
It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.
So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.
Maldives Marketing and Public Relations Corporation (MMPRC) has launched a major campaign with leading global travel marketplace Skyscanner, to promote the Maldives as one of the safest destinations in the world for tourists.
For the first time in its 40-year history, World Travel Market will be held as a completely virtual event this year taking place from Monday 9 – Wednesday 11 November 2020.
Following the reopening of the Maldives’ borders on 15th July 2020, Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign on 3rd October in major parts of the UK to promote the destination as a safe haven for travellers in the new travel environment.
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Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.
However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.
The World Travel and Tourism Council (WTTC) has recognized the efforts of the Maldives in implementing enhanced health and safety measures, in line with the WTTC global Safe Travels protocols and creating a safe, gradual plan by rebuilding confidence among travellers and ensuring a coordinated approach in restarting our Tourism industry.
Home to some of the world’s most beautiful retreats, the Maldives is famous for being a pioneer of once-in-a-lifetime experiences and breathtaking lavish getaways.
Along with the Maldives’ ‘one-island-one-resort’ concept and abundant choice of private villa facilities, all of which have reopened in-line with the COVID-19 safe tourism guidelines issued by the Maldivian Ministry of Tourism in June 2020, the unique geography of the country ensures the Maldives is the ideal destination for travellers looking for a winter sun getaway but also keen to avoid crowds during their holiday this year.
Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has announced it will partner with World Travel Market (WTM) London to host a series of webinars on race, allyship, risk and diversity in the travel industry.
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