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Many brands and companies within the luxury, travel and lifestyle spheres have been hugely affected by the Covid-19 crisis.
However, as we move into a new era of learning to accept that Covid-19 is now a part of our lives, new consumer-led trends and opportunities for the luxury market have started appearing. GEC PR Director, Sarah Salord, has identified four of these upcoming trends and put together some suggestions to help brands understand and appeal to these new consumer demands.
Home to some of the world’s most beautiful retreats, the Maldives is famous for being a pioneer of once-in-a-lifetime experiences and breathtaking lavish getaways.
Along with the Maldives’ ‘one-island-one-resort’ concept and abundant choice of private villa facilities, all of which have reopened in-line with the COVID-19 safe tourism guidelines issued by the Maldivian Ministry of Tourism in June 2020, the unique geography of the country ensures the Maldives is the ideal destination for travellers looking for a winter sun getaway but also keen to avoid crowds during their holiday this year.
Aitken Spence Hotels has unveiled its autumn and winter schedule for plans and activities at two of the group’s Maldives properties.
In late 2019, I booked a holiday to visit the seaside city of Split in Croatia for August this year. With my accommodation booked, I was counting down the weeks until we could explore the city and its surrounding area and had even planned a day trip to visit the nearby Bosnian town of Mostar.
Philadelphia has a particular penchant for performing arts, with the city’s neighbourhoods showcasing some of the world’s most famous musicians, as well as being home to a vast array of classical groups, including Opera Philadelphia and The Philadelphia Orchestra.
Four young ornithologists aged between 16 – 22-years-old have received the support of SWAROVSKI OPTIK, a world-leading manufacturer of long-range optics, after being recognised by Rare Bird Alert’s (RBA) Young Ornithologists Fellowship initiative.
Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), the national tourism office responsible for the promotion of the Maldives, has once again appointed travel specialists GEC PR as the UK representatives for the destination.
Aitken Spence Hotels has announced five of the hotel group’s Maldives resorts will reopen to international guests by 1st September 2020.
Click&Boat, the UK’s leading boat hire platform, has acquired its main competitor Nautal, reinforcing its international leadership as ‘the airbnb of the seas’, and growing its UK offering, now with more than 360 boats being listed for rental in the UK via the acquisition.
Fiona Anderson, GEC PR Company Director: A lot has changed for the travel and tourism sector in 2020 – and we are (unbelievably) only halfway through the year.
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