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For those travellers planning ahead for when international travel resumes, Maldives Marketing and PR Corporation (MMPRC) has announced several new developments taking place in 2021 including the launch of the world’s first ‘Maldives Border Miles’ loyalty programme allowing travellers to collect and earn points when visiting the destination.
The Maldives has recorded over 100,000 tourist arrivals to the Indian Ocean destination in 2021, during the same month it has launched the rollout of COVID-19 vaccinations in the country.
With the cold weather causing many of us to spend more time indoors this February, the team at GEC PR has come up with some suggestions to help keep us all entertained and energised during the upcoming weeks.
This Spring, Aitken Spence Hotels has an exciting and educational line-up of sustainability and conservation experiences for guests at its two five-star Maldives properties – Heritance Aarah and Adaaran Prestige Vadoo. The Adaaran Select Hudhuran Fushi Resort Maldives will also re-open on 1 March 2021.
Those seeking secluded destinations for a 2021 holiday when travel resumes should plan ahead for a trip to the Maldives, the Indian Ocean nation that lends itself perfectly to social distancing thanks to its unique geography and one-island-one-resort offering.
It’s safe to say this year has been one of the most difficult years the tourism industry has ever experienced. As a PR agency specialising in working with travel and lifestyle brands, we’ve certainly had our share of some of low points. However, we’ve thankfully had first-hand involvement of several of the highs.
So, to end the year on a positive note, we wanted to share our learnings on how the team at GEC PR has successfully handled the PR and Marketing for one of our destination clients, the Maldives Tourist Board.
With the Maldives on the UK’s safe travel corridor list and 2021 just around the corner, there’s no better time to start planning for next year’s getaway to paradise.
To help holidaymakers with inspiration for their trip to the idyllic Indian Ocean destination, Chef Amila Silva, Aitken Spence’s Executive Chef at the five-star all-inclusive Heritance Aarah, shares his ten reasons why the Maldives should be at the top of everyone’s travel list in 2021.
Joint Press Statement by the Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Immigration and Maldives Airports Company Limited (MACL)
The year 2019 was a remarkable one in the history of the Maldives’ tourism, with a groundbreaking record of 1.7 million tourist arrivals to the country. 2020 started off with more diversified and aggressive marketing strategies to break this record and reach a target of 2 million tourist arrivals by the end of the year.
Whilst being home to 26 atolls and over 1,190 islands, the Maldives is also made up of 99% tropical Indian Ocean waters. Thanks to its unique geographical location, Maldivian culture has been inspired by the Indian Ocean surroundings and the skills brought by early settlers from India, Sri Lanka and Malaysia, as well as further afield from Arabia, Persia, Indonesia, and Africa.
With the safe travel corridor announced on 25th October between the UK and the Maldives, UK holidaymakers are able to travel to the Indian Ocean without quarantining on return. Visitors to the Maldives will be able to notice these influences throughout their stay in the local culture and adventurous activities they experience as well as in the sensational spas and romantic packages on offer. And to encourage and allow tourists to experience more than one resort in the Maldives and to enable longer stays, the Ministry of Tourism in consultation with the Health Protection Agency (HPA) has recently introduced facilitation of Split Stays between resorts and other tourist accommodation.
For those travellers looking to tick off a bucket list destination this winter or in 2021, Maldives Marketing and PR Corporation has provided six pillars which will help holidaymakers plan ahead and find their perfect holiday in the Indian Ocean nation.
Why not end the year on a high and escape to the Indian Ocean this December to experience a tropical festive season at one of Aitken Spence Hotels’ Maldives properties.
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