Category Archives: Blog

FIVE PR AND MARKETING LESSONS I’VE LEARNT DURING MY PR JOURNEY SO FAR

Blog post by Sophie Oxley, GEC PR Company Intern

Before joining GEC PR in October, I knew I was interested in a career in communications and marketing, but I never had the opportunity to learn more about this industry until I started my internship at GEC PR.

During the last few months, I have gained a fantastic insight into the world of PR and marketing, seeing exactly how an agency runs and how relationships with clients are maintained. I have learnt so much on my journey so far, but here are five things in particular that have stood out to me:

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WHY IT’S IMPORTANT TO NETWORK THIS WINTER SEASON

Blog post by Sarah Salord, Company Director at GEC PR

As we get closer to Christmas and the New Year, our social calendars fill up with invitations to social events and festive drinks. After a long working week, it can feel tempting to decline the invites however this is the perfect opportunity to build relationships with people you may not otherwise have met – usually over a festive glass of fizz. With the social scene turning a little quieter in January, the New Year is also a great opportunity to meet with new and old acquaintances.

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MY FIRST WORLD TRAVEL MARKET EXPERIENCE

Jessica Amoako – GEC PR Intern

World Travel Market (WTM) is a three-day event where you find all the biggest travel companies, beautiful destinations, tourism boards, tour operators, transport companies, travel PR companies, journalists, travel influencers and content creators. At WTM you will also find many brands and businesses in the travel industry.

I attended WTM for the first time in November 2022. The event was held at Excel Centre in London from the 7th November to 9th November and I attended on Monday and Wednesday. It was wonderful as I got to experience the first and last day.

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My GEC PR Summer Internship Experience

Blog post by Cedelle Agyei-Kyem, GEC PR Company Intern

I am currently studying an Undergraduate business degree at Brunel University and unfortunately my first year was affected by the aftermath of lockdown which included a more hybrid-learning approach. Despite the uncertainty around post lockdown teaching, I was lucky enough to be given the opportunity to intern at GEC PR, a public relations agency specialising in working with travel, lifestyle, and business brands. PR is an area I was very interested in learning about.

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Top Marketing Tips for Brands Looking to Target the Family Travel Market

Blog post by Sarah Salord, GEC PR Company Director

Top Marketing Tips for Brands Looking to Target the Family Travel Market

With the summer holidays upon us, it’s clear to see there’s a renewed focus on family travel. The pandemic unfortunately forced many families to be separated for long periods and as a result, families are now looking to make up for lost time with reunion and muti-generational trips away, both abroad and in the UK.

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Why West London Is A Great Business Destination

Blog post by Fiona Anderson, GEC PR Company Director

As destinations go, I am fortunate to have worked, lived in and visited some wonderful countries and cities around the world… The Maldives, India, New York, Kyoto, Cardiff, to name a few. All of these are outstanding places to do business, but I am proud and content to run a PR consultancy in arguably the most connected destination in the world – West London.

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GEC PR Case Study: UK Media Launch for New Sustainable Wine Distributor Collectivino

As a PR and marketing agency, GEC PR works with a variety of travel and lifestyle clients and the team had the exciting opportunity last year to launch a new sustainable wine distributor, Collectivino.

Collectivino was looking to quickly raise brand awareness and generate a buzz around the launch, with the view to drive online traffic and sales. The main target audiences were lifestyle and family consumers including young professionals aged 25+ with a passion for organic and sustainable products, and GEC PR came up with a creative PR campaign focusing on a media launch event.

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GEC PR Blog – Top Tips for Selling in a News Story to Media

Selling in a press release or news story to a journalist over the phone or in-person can feel like a daunting prospect, however it can also be a very efficient method of securing coverage for the client or product.

Journalists want to understand the story and personalities behind the brand and chatting this through during a call or in-person meeting can be an effective way of showing your enthusiasm for the brand, as well as pitching the key story angles.

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Five Essential and Effective Social Media Tips for Travel and Lifestyle Brands in 2022

Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers.

However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord has put together five top tips to help travel and lifestyle brands learn how to make the most of social media marketing.

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