Author Archives: gecpr

GEC PR Case Study: UK Media Launch for New Sustainable Wine Distributor Collectivino

As a PR and marketing agency, GEC PR works with a variety of travel and lifestyle clients and the team had the exciting opportunity last year to launch a new sustainable wine distributor, Collectivino.

Collectivino was looking to quickly raise brand awareness and generate a buzz around the launch, with the view to drive online traffic and sales. The main target audiences were lifestyle and family consumers including young professionals aged 25+ with a passion for organic and sustainable products, and GEC PR came up with a creative PR campaign focusing on a media launch event.

Continue reading →

WHY SUMMER IS A GOOD SEASON TO VISIT THE MALDIVES

16 May 2022 – While winter is traditionally the time that many UK travellers escape to warmer climates, for those with a bucket-lust desire to visit the Maldives but without the deep pockets, a summertime stay in this Indian Ocean island paradise may be a great option.

The months from June to August are generally wetter but still warm in the Maldives, and mostly successive days of sunshine. Accommodation prices are significantly lower than in the winter peak period too.

Continue reading →

FLOCK PARTY AND SWAROVSKI OPTIK TO SHOWCASE ‘JAY DAY’ URBAN BALCONY GARDEN AT RHS CHELSEA FLOWER SHOW 2022

May 2022 – Bird-loving landscape designers Flock Party, with the support of leading optic specialists SWAROVSKI OPTIK, will showcase the JAY DAY urban balcony at the RHS Chelsea Flower Show 2022 this May. The garden has been designed as an experiment to move the focus of a balcony from a human-centred space to one more inclusive of urban wildlife, and to inspire visitors to implement elements of the JAY DAY in their own balcony space at home.

Continue reading →

GEC PR Blog – Top Tips for Selling in a News Story to Media

Selling in a press release or news story to a journalist over the phone or in-person can feel like a daunting prospect, however it can also be a very efficient method of securing coverage for the client or product.

Journalists want to understand the story and personalities behind the brand and chatting this through during a call or in-person meeting can be an effective way of showing your enthusiasm for the brand, as well as pitching the key story angles.

Continue reading →

Avoid ‘Passport Panic’ this Summer with APH.com’s Guide to Applying For and Renewing UK Passports

With many travellers having delayed their passport renewals during the pandemic, the Passport Office last week reported an unprecedented rise in demand and is advising travellers to allow up to 10 weeks to process a renewal application*. Airport Parking & Hotels (APH.com) is aiming to help savvy travellers avoid last minute ‘passport panics’ this Summer by publishing a Holidaymakers Passport Guide in the Travel Know How section of the website.

Continue reading →

CLEARING UP CONFUSING HOLIDAY CURRENCY – APH.com Reveals Less Than 50% of European Countries Use the Euro

April 2022 – Out of the 51 independent states which make up Europe, just under half of those (25) use the Euro as its currency despite 27 countries currently EU members*. To ensure savvy travellers looking to holiday in Europe this summer are travelling with the correct currency in their pockets, award-winning airport parking operator Airport Parking and Hotels (APH.com) has compiled a table highlighting which European countries use the Euro and which countries have maintained their own currency.

Continue reading →

Five Essential and Effective Social Media Tips for Travel and Lifestyle Brands in 2022

Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers.

However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord has put together five top tips to help travel and lifestyle brands learn how to make the most of social media marketing.

Continue reading →

SIX SUPER REASONS TO HOLIDAY IN SRI LANKA THIS SPRING

24 March 2022 – At the start of March, Sri Lanka announced that fully vaccinated UK travellers could once again enjoy test-free travel to the Indian Ocean island.  And while that is a great reason to shortlist a getaway to Sri Lanka, here are six other super reasons to head to Sri Lanka for a stress free Spring holiday in 2022:

Continue reading →

OPTICS GUIDE 101 – SWAROVSKI OPTIK SHARES TIPS FOR A BIRDS-EYE BRITISH BIRDWATCHING EXPERIENCE THIS SPRING

21 March 2022 – With the official first day of Spring just a few weeks away, the weather is turning warmer and Britain’s springtime wildlife is starting to make an appearance. Whether it’s spotting nature while out walking, identifying local birds in your garden, or searching for those more elusive rare species, now is the time to plan ahead to make the most of those springtime sightings.

Continue reading →