In a bid to bring the ‘Sunny Side of Life’ to tourists across the world, Maldives Marketing and Public Relations Corporation (MMPRC) broadcast an extended Facebook Live video event to over 85,000 total viewers on Monday 8th June.
Titled ‘Maldives: The Sun Will Shine Again’, the four-hour video event was streamed on the Visit Maldives Facebook page from 4:00pm – 8:00pm BST and was hosted by MMPRC in association with the Ministry of Tourism, Public Service Media (PSM), Orca Media Group and Mondhu Productions. The event aimed to convey hope to the Maldives’ travel industry partners and show international tourists that the Maldives is preparing to welcome back visitors to the sunny side of life.
The event commenced with welcome remarks from the Managing Director of MMPRC, Mr. Thoyyib Mohamed, who said: “While global restrictions have forced us to press pause on our travel plans, we are just as restless to open our borders. The Maldives is working tirelessly to implement both short-term solutions and long-term recovery goals in the wake of COVID-19.” Mr. Thoyyib also thanked the tourism industry for the overwhelming support received.
The Minister of Tourism, Honorable Ali Waheed, conveyed how the Maldives is one of the best and most peaceful destinations for holidaymakers, and provided viewers with reassurance that the island nation is fully prepared to welcome back tourists.
As well as the playing of a dedicated theme song, during the event local musicians expressed their pride for the Maldives through songs about the Indian Ocean destination. Sentiments from over 200 parties, including 76 participants from the Maldives tourism industry, were also shared via video. Well-wishers included representatives from leading tour operators and airlines, as well as influencers, key-opinion leaders and celebrities from all over the world. Local entrepreneurs and others in the creative industry, such as local Maldivian jewellery makers, also took part in the event by sharing their positive brand stories with viewers.
The event concluded with the giveaway of an impressive 30 holiday prizes for complimentary stays at resorts and guest houses in the Maldives, with an overwhelming 10,000 raffle entries received.
The Maldives is hopeful that the destination will prove popular with tourists following a lifting of international travel restrictions since a poll held during the event indicated that 49% of viewers were planning a trip to Maldives as soon as the borders open.
This event is amongst one of the many initiatives launched by MMPRC to maintain the virtual presence of Maldives and ensure it becomes one of the most sought-after destinations to visit after international borders are re-opened.
To view a recording of ‘Maldives: The Sun Will Shine Again’, visit www.facebook.com/visitmaldives/videos/1039388789797465/.
For further information on the Maldives, visit www.visitmaldives.com.
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