Forget the socks and bottle of port this Christmas. For those present hunters looking to offer a gift that will certainly be remembered this year, the long-range optic specialists SWAROVSKI OPTIK has three visionary products which promise a new dimension of wildlife watching.

Gift givers looking for a present for the Social Birder in the family can choose the ground-breaking dG (digital guide) monocular, the first long-range optical device that allows users to identify and discover birds as easily as possible thanks to unique optics and pioneering technology. For wildlife enthusiasts looking to become at one with nature, SWAROVSKI OPTIK’s newly launched NL Pure boasts a revolutionary magnification of 12x ensuring viewers have a truly immersive experience. For those intrepid explorers keen to spot wildlife on their travels and woodland walks, the CL Pocket binoculars can fit into even the smallest of bags and are ideal for viewing birds and other animals while on the go.

For the Social Birder: SWAROVSKI OPTIK’s dG, From £1,650
For friends and family who pride themselves on their collection of the latest gadgets and love sharing updates on their wildlife spots, SWAROVSKI OPTIK’s innovative dG (digital guide) is an exemplary gift. The dG is the first long-range optical device that allows nature enthusiasts to easily observe, identify and share sightings of birds, and is therefore also ideal for parents eager to teach their children about different species of birds. After utilising the 8x magnification power of the dG to locate wildlife, users can then digitally document images and videos of their spot via the integrated, high-resolution camera. With the simple push of a button, these are then transferred to a smartphone and identified by the Merlin Bird ID app or the dG Mammals app, which instantly provide information about the species spotted. Social birders can share their discoveries using the device’s integrated Wi-Fi hotspot which allows up to five other users within a five-metre range to live stream sightings using the SWAROVSKI OPTIK dG app! For more information, visit SWAROVSKI OPTIK.

For the Experienced Wildlife Watcher: SWAROVSKI OPTIK’s NL Pure Binoculars, From £2,370
Launched on 1st September 2020, the new visionary SWAROVSKI OPTIK NL Pure binoculars are sure to bring a smile to the face of any experienced birdwatcher this Christmas. The NL Pure binoculars perfectly pair an expansive, revolutionary field of view with barely perceptible edges, enabling the binoculars to create a new dimension of wildlife watching. The NL Pure has the largest-ever field of view of up to 70° with edge-to-edge sharpness, allowing users to experience nature immersed in the moment. SWAROVISION technology used in the NL Pure design guarantees visionary images due to its 12×42 magnification, making it easy for birdwatchers to identify every detail. Furthermore, the NL Pure’s ergonomic shape and accompanying Forehead Rest Pure (FRP) guarantees relaxed viewing and its lightweight and slim build provide comfort for keen wildlife watchers even for longer periods of time. The NL Pure is available in three models; 8×42, 10×42, and 12×42 magnification. For further details, visit SWAROVSKI OPTIK.

For The Budding Naturalist: SWAROVSKI OPTIK’s CL Pocket, From £600
For those who have discovered an interest in wildlife spotting after spending more time immersed in nature this year, SWAROVSKI OPTIK’s CL Pocket are an ideal introductory model of binoculars. The CL Pocket model is also perfect for those who are planning an adventure or trip in 2021 thanks to their robust aluminium housing and conveniently designed foldable bridge, which allows the binoculars to fit into even the smallest of bags and pockets. Along with an impressive 119-metre field of view, the binoculars are well-suited for those who wear glasses, thanks to the individually adjustable twist-in eyecups. Although small in size, the ergonomic binoculars, which are available in 8×25 or 10×25 magnification, don’t compromise on quality and offer unique optical excellence of the highest order in the compact range. For more information, visit SWAROVSKI OPTIK.

The world belongs to those who can see beauty.
Experience the moment!

Photo captions:
Image 1: The SWAROVSKI OPTIK dG (digital guide).
Image 2: The new SWAROVSKI OPTIK NL Pure binoculars.
Image 3: The SWAROVSKI OPTIK CL Pocket binoculars.
For high-resolution images, click here.

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2019 was 158.7 million euros (2018: 156.3 million euros), with an export ratio of 91%. The company has around 980 employees.

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