Why it’s Important to Network This Winter Season
Blog post by Sarah Salord, Company Director at GEC PR As we get closer to Christmas and the New Year, our social calendars fill up with invitations to social events and festive drinks. After a long working week, it can feel tempting to decline the invites however this is the perfect opportunity to build relationships […]
My First World Travel Market Experience
Jessica Amoako – GEC PR Intern World Travel Market (WTM) is a three-day event where you find all the biggest travel companies, beautiful destinations, tourism boards, tour operators, transport companies, travel PR companies, journalists, travel influencers and content creators. At WTM you will also find many brands and businesses in the travel industry. I attended […]
My GEC PR Summer Internship Experience
Blog post by Cedelle Agyei-Kyem, GEC PR Company Intern I am currently studying an Undergraduate business degree at Brunel University and unfortunately my first year was affected by the aftermath of lockdown which included a more hybrid-learning approach. Despite the uncertainty around post lockdown teaching, I was lucky enough to be given the opportunity to […]
Top Marketing Tips for Brands Looking to Target the Family Travel Market
Blog post by Sarah Salord, GEC PR Company Director Top Marketing Tips for Brands Looking to Target the Family Travel Market With the summer holidays upon us, it’s clear to see there’s a renewed focus on family travel. The pandemic unfortunately forced many families to be separated for long periods and as a result, families […]
Why West London Business is a Great Business Destination
Blog post by Fiona Anderson, GEC PR Company Director As destinations go, I am fortunate to have worked, lived in and visited some wonderful countries and cities around the world… The Maldives, India, New York, Kyoto, Cardiff, to name a few. All of these are outstanding places to do business, but I am proud and content […]
GEC PR Case Study: UK Media Launch for New Sustainable Wine Distributor Collectivino
As a PR and marketing agency, GEC PR works with a variety of travel and lifestyle clients and the team had the exciting opportunity last year to launch a new sustainable wine distributor, Collectivino. Collectivino was looking to quickly raise brand awareness and generate a buzz around the launch, with the view to drive online […]
GEC PR BLOG – TOP TIPS FOR SELLING IN A NEWS STORY TO MEDIA
Selling in a press release or news story to a journalist over the phone or in-person can feel like a daunting prospect, however it can also be a very efficient method of securing coverage for the client or product. Journalists want to understand the story and personalities behind the brand and chatting this through during […]
WHY SUMMER CAN BE THE SEASON OF PR OPPORTUNITIES
Blog post by Fiona Anderson, GEC PR Company Director On reflection, I am pleased to say that my degree was not wasted on me, as there are still a few things I learned as a journalism undergraduate many years ago (okay, decades ago!) that have served me well in my PR career.
FIVE ESSENTIAL AND EFFECTIVE SOCIAL MEDIA TIPS FOR TRAVEL AND LIFESTYLE BRANDS IN 2022
Social media is an effective marketing tool for any brand looking to open a communication channel to existing and new customers. However, it can be difficult to understand how to start and maintain an online content strategy. GEC PR are communication specialists, and in celebration of our 5th Anniversary in April, Company Director Sarah Salord […]
REFLECTIONS FOR INTERNATIONAL WOMEN’S DAY
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. As GEC PR approaches its fifth anniversary, Company Director Fiona Anderson reflects on five female-focused achievements and learnings from running a travel and lifestyle consultancy over the last five years: