This Carers Week, Delore Care Invites the UK’s Unrecognised Carers to Turn Compassion into a Career
This Carers Week (8–14 June), Delore Care is launching a major recruitment drive, calling on people in the UK who care for loved ones in their home life to consider turning their natural compassion and experience into a professional care career. As part of this year’s Carers Week activity, Delore Care will be reaching out […]
The ‘Zero-Click’ PR Strategy – What is it and How Can Brands Connect with Consumers Through Digital Credibility?
Sarah Salord, Company Director at Travel, Lifestyle and B2B Agency GEC PR Consumers are scrolling faster than ever. They’re discovering brands through Google summaries, social previews, AI-generated search results, media headlines, and “Best Of” round-ups — often without ever clicking through to a website.
Heading Abroad This Summer? New Entry Rules, Passport Checks and Biometric Borders Explained for UK Holidaymakers
1 June 2026, London – Following the full roll-out of the EU’s Entry/Exit System (EES) on 10 April 2026, UK travellers heading abroad this summer are being encouraged to familiarise themselves with changing European entry requirements before travelling. New research from Airport Parking and Hotels (APH.com), available at www.aph.com/uktravelrules, reveals the varying entry rules […]
Luxury Father’s Day Gift Guide New SWAROVSKI OPTIK CL Companion Binoculars Blend Adventure with Design
May 2026 – This Father’s Day, premium long-range optics specialist SWAROVSKI OPTIK introduces the next-generation CL Companion binoculars — a luxury gift designed for fathers with a passion for travel, wildlife, and the outdoors. Combining world-class Tyrolean craftsmanship with a sleek contemporary aesthetic, the newly launched CL Companion binoculars have been created for discerning dads […]
More Room to Roam for Arctic Solo Travellers: Secret Atlas Reveals Six New Single Cabins Aboard Mv Freya
London, May 2026 – With 2026 seeing a significant rise in solo travel*, Expedition Micro Cruise specialist Secret Atlas has announced a pioneering redesign of its flagship vessel, MV Freya. The ship now features six dedicated single cabins, redefining the Arctic experience for independent explorers. By reconfiguring MV Freya, Secret Atlas offers half of its guest […]
Airport Parking Trends Reveal Shift in Holiday Habits with British Travellers Swapping Weekend Travel for Midweek Getaways
April 2026, London – New research from Airport Parking and Hotels (APH.com) has revealed a significant shift in British travel patterns this year, with holidaymakers swapping traditional weekend departures for midweek getaways. An analysis of APH.com booking data from the first quarter of 2026 (January – March) compared to the same period in 2025*, shows […]
GEC PR Turns 9 – The PR Lessons That Shaped Us
By Company Director Fiona Anderson This April, GEC PR turns nine. Nine years of storytelling, strategy, media moments, client wins, creative sparks, and the kind of behind‑the‑scenes graft that only a PR agency truly understands. When we launched GEC PR back in 2017, Sarah and I knew we wanted to build something different: a specialist […]
Private Expeditions to the Arctic: A New Kind of Luxury for Multigenerational Families
The luxury of time together with purpose-led travel and shared experiences in the Arctic London, March 2026 – A new kind of luxury is taking shape this year – time together, shared properly. This summer, micro cruise specialist Secret Atlas is redefining the multigenerational family holiday with the launch of its Private Expeditions to the Arctic designed […]
SWAROVSKI OPTIK Presents the New CL Companion Binoculars
CL Companion 8×30 from £1,070 and 10×30 from £1,100 Today on Thursday 26th March 2026, SWAROVSKI OPTIK is launching a new generation of its most popular binoculars for travellers and outdoor enthusiasts – the new CL Companion, with an upgraded compact design, light weight of just 550 grams, and improved bridge for optimum balance. Developed […]
GEC PR Case Study – Successfully Showcasing Agata Henderson Garden Design in Lifestyle Media
Agata Henderson specialises in a highly specific and competitive sector: transforming small, often challenging urban gardens into functional, family-friendly retreats. Agata’s brand needed to expand into the local West London media and a national consumer audience, and our strategy focused on positioning Agata as a go-to expert for urban gardening, small-space solutions, and sustainable climate-resilient […]