GEC PR Case Study – The Luxury Media Launch of Swarovski Optik’s New CL Companion Binoculars with Four Seasons Hotel Hampshire

In May 2026, to launch the new Swarovski Optik CL Companion binoculars, GEC PR developed an exclusive media event in partnership with The Four Seasons Hotel Hampshire. The hotel’s luxury hospitality and natural surroundings provided the ideal setting for journalists from lifestyle, technology, wildlife, photography and birding media to experience the new product, generating high-quality […]
The Hidden History of UK Airports: APH.com Reveals 10 Historic Airport Buildings Every Traveller Should Know About

27 July 2026, London – Every day, millions of travellers pass through UK airports without realising they’re surrounded by buildings that helped shape the history of British aviation. Hidden in plain sight are former airport terminals, pioneering control towers and historic hangars that tell the story of the UK’s aviation past. New research from Airport […]
Secret Atlas unveils two new Expedition Micro Cruises to capture the Arctic’s Northern Lights this September

London, July 2026 – Expedition Micro Cruise specialist Secret Atlas has unveiled two exclusive Northern Lights photography tours to the Arctic this September, offering just 12 guests the opportunity to experience one of nature’s most spectacular phenomena. Designed for travellers seeking an alternative to conventional expedition cruising, Secret Atlas voyages are limited to just 12 […]
Travel PR or Influencer Marketing – Which Delivers Better Results?

And why the smartest travel brands don’t choose one over the other. Fiona Anderson, Company Director, GEC PR The travel industry has never had more ways to tell its story. From national newspaper travel sections and glossy magazine features to TikTok creators and Instagram influencers, brands are competing for attention across an increasingly fragmented media […]
Swarovski Optik Presents a New Lightweight 75mm Spotting Scope

– THE AT ENDURA FROM £2,070 – 13 July 2026, UK – With the AT Endura 21-65×75, SWAROVSKI OPTIK is launching a high-quality and lightweight optical instrument and modernising its spotting scope portfolio for birdwatching and wildlife enthusiasts. Engineered, constructed, and produced in Absam (Austria), the AT Endura combines the recognised SWAROVSKI OPTIK image quality […]
West London Leads The Way With Major Youth Employment Roadmap Launch To Tackle Rising NEET Crisis

West London has taken a major step forward in tackling the UK’s growing youth unemployment challenge with the launch of a new Youth Employment Roadmap, bringing together employers, educators, local authorities and the voluntary sector in a coordinated call to action.
Flying High in 2026: Airport Parking and Hotels (APH.com) Awarded Which? Recommended Provider for Airport Parking for Third Consecutive Year

6th July 2026 – Airport Parking and Hotels (APH.com), the independent, family-owned airport parking specialist, has officially been named a Which? Recommended Provider for Airport Parking, securing its place among the UK’s best brands for a third consecutive year.
“My Children Give Me The Strength To Care”: East Sussex Father Shares Life On The Carer Frontline This Father’s Day

A care worker from East Sussex is sharing his story this Father’s Day, highlighting the dedication of fathers working on the frontline of care while raising families of their own.
“Caring Is Seven Days A Week, Even On Father’s Day”: Father Shares Reality Of Life As A Full‑Time Carer

A father from East Sussex is sharing his story this Father’s Day to highlight the realities and rewards of being a full-time carer for his adult son, as part of a wider call to recognise the often unseen role of fathers who are carers.
How Guests Can Witness Groundbreaking Arctic Research on a Secret Atlas Expedition Micro Cruise: Where Science and Tourism Co-Exist

London, June 2026 – What lies beneath one of the most remote and least explored regions on Earth? While many expedition cruises showcase wildlife and landscapes above the Arctic waterline, Expedition Micro Cruise specialist Secret Atlas is increasingly contributing to our understanding of what exists below it. During a recent Svalbard expedition with 12 guests onboard, […]