GEC PR Case Study – The Luxury Media Launch of Swarovski Optik’s New CL Companion Binoculars with Four Seasons Hotel Hampshire

In May 2026, to launch the new Swarovski Optik CL Companion binoculars, GEC PR developed an exclusive media event in partnership with The Four Seasons Hotel Hampshire. The hotel’s luxury hospitality and natural surroundings provided the ideal setting for journalists from lifestyle, technology, wildlife, photography and birding media to experience the new product, generating high-quality […]

Secret Atlas unveils two new Expedition Micro Cruises to capture the Arctic’s Northern Lights this September

London, July 2026 –  Expedition Micro Cruise specialist Secret Atlas has unveiled two exclusive Northern Lights photography tours to the Arctic this September, offering just 12 guests the opportunity to experience one of nature’s most spectacular phenomena. Designed for travellers seeking an alternative to conventional expedition cruising, Secret Atlas voyages are limited to just 12 […]

Travel PR or Influencer Marketing – Which Delivers Better Results?

And why the smartest travel brands don’t choose one over the other. Fiona Anderson, Company Director, GEC PR The travel industry has never had more ways to tell its story. From national newspaper travel sections and glossy magazine features to TikTok creators and Instagram influencers, brands are competing for attention across an increasingly fragmented media […]

 Swarovski Optik Presents a New Lightweight 75mm Spotting Scope

 – THE AT ENDURA FROM £2,070 – 13 July 2026, UK – With the AT Endura 21-65×75, SWAROVSKI OPTIK is launching a high-quality and lightweight optical instrument and modernising its spotting scope portfolio for birdwatching and wildlife enthusiasts. Engineered, constructed, and produced in Absam (Austria), the AT Endura combines the recognised SWAROVSKI OPTIK image quality […]

How Guests Can Witness Groundbreaking Arctic Research on a Secret Atlas Expedition Micro Cruise: Where Science and Tourism Co-Exist

London, June 2026 – What lies beneath one of the most remote and least explored regions on Earth? While many expedition cruises showcase wildlife and landscapes above the Arctic waterline, Expedition Micro Cruise specialist Secret Atlas is increasingly contributing to our understanding of what exists below it. During a recent Svalbard expedition with 12 guests onboard, […]