How AI Search Is Changing Travel Marketing
Why travel brands need to rethink visibility, authority and storytelling in the age of ChatGPT, Copilot and AI-powered search By Company Director Fiona Anderson For more than two decades, travel marketing has revolved around one primary objective: ranking highly on search engines. Brands invested heavily in websites, SEO, content marketing and paid advertising to ensure […]
Secret Atlas Launches Antarctic Circle Expedition Micro Cruise by Air Departures Aboard 36-Guest Explorer Yacht Aureum
Skip the Drake Passage Crossing and Gain More Time in Antarctica London, 6 October 2026 – Secret Atlas has today announced a new series of Antarctic Circle Expedition Micro Cruise by Air departures for the 2027/28 and 2028/29 seasons aboard Aureum, a new 36-guest Explorer Yacht.
New Podcast Series Shines a Spotlight on The Realities of Care in Later Life
A new podcast giving voice to families, carers and care professionals navigating ageing and dementia is launching this week, exploring the personal stories, challenges and life-changing impact of care through the experiences of families, carers and care professionals.
Airport Parking Costs Fall up to 5.6% in 2026 as Savvy Travellers Drive Down Prices
New research based on the booking data from Airport Parking and Hotels (APH.com) has revealed holidaymakers are paying less for airport parking in 2026 than a year ago despite higher demand, as British travellers increasingly book ahead, compare prices and seek out the best deals. Travellers heading abroad this autumn could benefit from airport parking […]
GEC PR Case Study – Driving National Awareness for Sonas Hotel Collection on the Isle of Skye
Sonas Hotel Collection appointed GEC PR to raise the profile of its portfolio of boutique hotels on the Isle of Skye and position the collection as one of Scotland’s most desirable hospitality brands. Operating in a highly competitive travel and hospitality market, Sonas Hotel Collection required a PR strategy capable of elevating its brand above […]
Aitken Spence Hotels – Hotel Case Study
Aitken Spence Hotels is a leading hospitality group with a portfolio of resorts across Sri Lanka and the Maldives, known for their mix of boutique heritage properties, luxury island resorts, and architecturally significant hotels. GEC PR had represented the brand in the UK market since 2019, consistently driving awareness and positioning the hotels as premium […]
London Businesses Urged to Enter the West London Business Awards 2027, with New Categories for Fast Growing Sectors
Organisations and entrepreneurs across London are invited to showcase their business excellence at the 14th edition of the West London Business Awards, the region’s premier celebration of commercial and socially sustainable achievement. The West London Business Awards 2027 are now open for entries, with submissions accepted until Wednesday 14 October 2026.
GEC PR Blog Post – Six PR Strategies Every Boutique Hotel Should Know About in 2026
Sarah Salord, Company Director at GEC PR, a travel, lifestyle and B2B PR agency, shares her tips on how boutique hotels can stand out in a crowded marketplace. In a world where travellers are scrolling faster, expecting more, and seeking experiences that feel genuinely personal, boutique hotels have a distinct advantage. The challenge? Ensuring your […]
GEC PR Case Study – Raising Destination Awareness for Central America Tourism Agency (CATA) Among UK Travellers
GEC PR worked with CATA to raise awareness of Central America as a compelling and diverse travel destination among UK consumers, travel trade and media. Through an integrated press office programme combining strategic media relations, proactive storytelling, reactive commentary opportunities, and impactful media trips, GEC PR successfully elevated the profile of the region across UK […]
Secret Atlas Launches 36-Guest Explorer Yacht Aureum for Antarctica and South Georgia 2027/28 and 2028/29 Seasons
The First Purpose-Designed Expedition Ship of This Size in Antarctica London, 6 August 2026 – Expedition Micro Cruise specialist Secret Atlas has announced the addition of Explorer Yacht Aureum, the first purpose-designed 36-guest expedition vessel operating in Antarctica, to its expedition portfolio for the 2027/28 and 2028/29 Antarctic and South Georgia seasons.