SWAROVSKI OPTIK Unveils Most Innovative Binoculars To Date For Outdoor Enthusiasts To Be At One With Nature – NL Pure

SWAROVSKI OPTIK, the long-range optic specialists, has launched the new visionary NL Pure binoculars which promise an experience of unprecedented intensity, making users feel at one with the scenery they are viewing. Available from 1 September 2020, the perfect pairing of an expansive, revolutionary field of view with barely perceptible edges and ground-breaking design, enables […]

HOW THE PANDEMIC MAY CHANGE THE TRAVEL AND LIEFSTYLE SECTOR FOREVER

We seasoned PR professionals are used to change. In the twenty plus years that I’ve been working in this industry, I’ve gone from pitching features to journalists via fax (yes, it was that long ago!) to selling in content collaborations with influencers via Instagram DMs.

GEC PR’s Review of World Travel Market 2019

The 40th edition of World Travel Market London was busy for GEC PR, with the team meeting with industry partners and media to update them on the exciting developments taking place with our clients. Key travel trends were also discussed during seminars at WTM, and we learnt all about the latest environmental concerns faced by […]

Madhya Pradesh Shines at World Travel Market 2019

Madhya Pradesh Tourism Board’s stand attracted non-stop attention at World Travel Market in London’s Docklands (November 4-6, 2019) as UK interest in the Indian state’s unique tourist attractions continues to grow.

Alessandra Alonso Named A Finalist In The UK Social Enterprise Awards

Alessandra Alonso, founder of Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has been shortlisted for the UK Social Enterprise Awards 2019 in the Women in Social Enterprise category.