One limited edition pair of SWAROVSKI OPTIK’s EL 8.5×42 binoculars created in collaboration with Byredo are now available to purchase in London.

With a magnification of 8.5x, SWAROVSKI OPTIK’s EL binoculars are the number one choice for birders worldwide thanks to their precision, easy handling, and reliability. The model’s unique wrap-around grip allows the binoculars to fit comfortably in a wildlife watcher’s hands and the 8x magnification offers a 133-metre field-of-view. The binoculars offer users crystal-clear, colour-true images, with razor-sharp contours. For those who wish to use the stylish binoculars while travelling, the lime green EL 8.5×42 binoculars created in collaboration with Byredo will be sold with a matching handmade leather field bag and carrying strap.

The limited collector’s edition EL binoculars are part of Byredo’s autumn winter 2019-20 collection, which is inspired by the tropical colours of rare bird species and was presented during an immersive installation at the 2019 Paris Fashion Week. Entitled ‘Rare Byrds of a Feather’, this three-part exhibition celebrated Byredo’s innate exoticism by uniting elements of Indian and Swedish birdwatching traditions.

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. Byredo creates and develops a range of high-quality products such as fragrance, home, leather goods and accessories.

The limited edition Byredo EL 8.5×42 binoculars are priced at £4,000 and will be available to buy at Byredo’s flagship London store on Lexington Street.

The world belongs to those who can see beauty.
Experience the moment!
SEE THE UNSEEN.

www.swarovskioptik.com

Notes To Editors:

Photo captions:
Image 1: The lime green EL 8.5×42 binoculars, which have been created in collaboration with Byredo, will be sold with a matching handmade leather field bag and carrying strap

ABOUT SWAROVSKI OPTIK
SWAROVSKI OPTIK headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2018 was 156.3 million euros (2017: 146 million euros), with an export ratio of 91%. The company has around 960 employees.

For Media Enquiries, Images and SWAROVSKI OPTIK Product Loan, contact:
GEC PR | swarovskioptik@gecpr.co.uk