When GEC PR’s client Women in Travel CIC decided to run its global International Women in Travel and Tourism Forum event virtually this year, I must admit, I was apprehensive. The inaugural IWTTF that took place in Iceland in January 2020, was an in-person event, and the connections and authentic, frank debating that happened there would, I thought, be difficult to beat. Women and men from 18 countries had hedged their bets against the stormy Icelandic weather to make it there and certainly there was a sense of ‘triumph over adversity’ about getting there. Swapping tales about cancelled flights were conversational icebreakers that helped the bonding process as we discussed diversity, inclusion and our localised and global experiences of those issues.
Multiple new year sign ups to Women in Travel (CIC)’s BAME Corporate Membership scheme is signalling that diversity and inclusion are now taking centre stage in the travel sector in 2021, with dnata Travel Group and The University of Surrey’s School of Hospitality & Tourism Management joining the ranks of Google to continue the education around allyship and tackling diversity issues.
Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship in the travel industry, has announced the summer extension of its training and mentoring initiatives to provide free guidance for women affected by the COVID-19 pandemic.
As we enter an exciting new year, our team is pleased to share that Director of GEC PR Fiona Anderson has been elected as a new member of the Tourism Society. Fiona has been a dedicated member of the Tourism Society for several years, and is currently Chair of its PR Network steering group and now a newly elected board member.
As Chair of the UK’s Tourism Society PR Network, I had the pleasure of bringing together some of the UK’s top broadcast travel presenters and producers for The Society’s PR summer event – From Broadcast to Bookings: How To Effectively Engage with TV and Radio Producers.