PR Case Study: GEC PR Launches the World’s First Smart Binoculars – Swarovski Optik’s AX Visio
By Sarah Salord, GEC PR Company Director Swarovski Optik, a leader in high-end optics, launched the world’s first smart binoculars the AX Visio, while also celebrating the company’s 75th anniversary in the same year. GEC PR was briefed to manage the UK launch, tasked with positioning Swarovski Optik not only as a leader in the […]
Celebrating World Ranger Day on 31 July 2025 Insights into the Daily Life of Three Rangers on Borana Conservancy in Kenya
31 July 2025 – Today, on World Ranger Day on 31 July 2025, SWAROVSKI OPTIK is celebrating the courageous men and women on the frontlines of conservation. SWAROVSKI OPTIK, a long-standing partner in conservation efforts, has joined with Borana Conservancy in Kenya to offer a unique insight into the daily life of three rangers, highlighting […]
SWAROVSKI OPTIK Unveils New NL Pure 42 Binoculars in Burnt Orange: A Combination of Unrivalled Optic and Adventurous Style
Leading optic specialist SWAROVSKI OPTIK has unveiled the highly anticipated launch of the NL Pure 42 binoculars in a new striking burnt orange colour. This bold addition to the NL Pure series combines the binoculars’ legendary optical performance and largest field of view in its class, with a vibrant aesthetic designed for discerning travellers, luxury […]
Swarovski Optik Reveals Best Areas in London for Birdwatching this Spring
March 2025 – At first glance, London may not appear to be an obvious destination for birdwatching but look a bit deeper and there are some surprising locations and birds to be found across the city. With Spring’s arrival, this is the perfect time to pull on those walking boots, pack a pair of binoculars […]
ON SAFARI WITH BIG CAT PEOPLE JONATHAN AND ANGELA SCOTT AND SWAROVSKI OPTIK: Beginners Guide for First-Time Safari Travellers
A safari is considered by many as one of the greatest bucket-list adventures, providing the opportunity to explore far-flung destinations and enjoy once-in-a-lifetime wildlife experiences in their own natural habitat.
FOR THE LOVE OF NATURE SWAROVSKI OPTIK ANNOUNCES PROJECT TO PROTECT ONE OF THE WORLD’S MOST PRIMEVAL RAINFORESTS IN COSTA RICA
SWAROVSKI OPTIK, one of the world’s leading manufacturers of high-precision long-range optics, recently embarked on an initiative to protect 115 hectares (285 acres) of tropical rainforest on the Osa Peninsula in Costa Rica. The Tyrolean family-owned company’s objective for this ambitious SWAROVSKI OPTIK RAINFOREST project is to actively contribute to preserving global biodiversity. Its key […]
SWAROVSKI OPTIK AND DR MYA-ROSE CRAIG SHARE TIPS AND FAVOURITE PLACES IN THE UK TO SPOT MIGRATING BIRDS THIS AUTUMN
With the Autumn migratory season swooping in during October, leading long-range optic specialists SWAROVSKI OPTIK and 20-year-old ornithologist Dr Mya-Rose Craig are helping wildlife enthusiasts have the best chance of spotting common and rarer species as they arrive in the UK. Autumn is a time when birds from the north fly south to the UK […]
TOP TIPS FOR SPOTTING SURPRISING URBAN WINTER WILDLIFE IN BRISTOL FROM DR MYA-ROSE CRAIG AND SWAROVSKI OPTIK
SWAROVSKI OPTIK, a world-leading manufacturer of long-range optics, and 19-year-old environmental activist and ornithologist Dr Mya-Rose Craig have joined together to offer exclusive tips for exploring local nature and spotting some surprising urban wildlife in Bristol this Winter.
EXCLUSIVE LUXURY CHRISTMAS GIFTS FROM LONG-RANGE OPTIC SPECIALIST SWAROVSKI OPTIK
6 October 2021 – SWAROVSKI OPTIK, the long-range luxury optics specialist, is helping discerning gift givers find the perfect present for their loved ones this Christmas with its exclusive gift guide.
Swarovski Optik And World-Renowned Industrial Designer Mark Newson Launch Groundbreaking New Cl Curio 7×21 Binoculars
SWAROVSKI OPTIK, the world’s leading manufacturer of high precision long‐range optics, forges new ground with the launch of its latest binoculars: the CL Curio 7×21. Designed in an exclusive collaboration with world‐renowned industrial designer, Marc Newson, the binoculars offer extraordinary power and design prowess, inspiring the question, “What can you discover when you look closer?”