Tag Archives: working in pr

Interning for Undergraduates: Making the Most of Your PR Summer Internship

Whether you’ve recently finished first year of university, graduated or making the most of your summer holiday – a summer internship is likely to be on your to do list. Internships are not all about mastering the art of making tea and coffee. A good all-round internship is one that can help you to make connections, get to know the industry and receive recommendations for future positions.

After spending 2 months at GEC PR Travel & Lifestyle, I have gained a clear insight into interning and the travel industry and would like to share my experience, along with my top 5 tips for making the most of any summer internship.

As part of my Summer Internship Programme, I worked as a PR Intern which involved monitoring client coverage, distributing and writing press releases, and compiling monthly PR reports.

This internship has been a great way to build upon my skills and gain new confidence to work in an office environment. I genuinely enjoyed my time here as this was the first time I was introduced into the travel and tourism industry in such a broad manner. Apart from my time in the office, I got to discover hidden London on a summer day as part of the Treasure Trail organised by the Family Holiday Association.

Here are my TOP 5 tips to make the most of your PR summer Internship:

  1. Google is your best friend
    Before actually starting your internship you need to find a few. There are several resources to find an appropriate internship. Searching online for internships on networking websites such as LinkedIn, Prospects, RateMyPlacement and Internwise will give you a great variety.
  2. Make it clear what you want to get out of your internship
    Is there a particular skill(s) you want to gain? Or is there something new you want to learn? Having an idea about what you want to accomplish is a good start. Before I started my internship, I knew I wanted to have the opportunity to figure out if this is the specific career path/role I wanted. And to see whether my skills are fit for the industry or any future roles I will apply for.
  3. Q&A session
    If you want to get to know the inside outs of the industry, ask your supervisor as many questions as you can. The more you ask, the more interest you are showing, and the more you get to understand how everything works.
  4. Contribute
    It might seem as if your first few days at the office are all about observing the people around you, but in fact there are many ways you can contribute. Why not come up with your own idea or project! This is a great way to put your skills into practice and get valuable feedback.
  5. Reflect
    Last but not least, at the end your internship, it is a good idea to reflect on your experience. A few questions to ask yourself:
  • Have I achieved my objectives?
  • Is this the industry that I want to get into?
  • What skill(s) have I applied?
  • What new skill(s) have I gained?

Internships are as fun as you make them. Grab this opportunity to explore the industry better, reflect on your strengths and weaknesses and make great connections.

What it’s like to intern at a travel and lifestyle PR agency in London

Our intern Isabelle shares her experience of working at GEC PR.

I have to admit that until this year, I never really had any hands-on experience in professional communications. Previously I had tried my hand at writing, editing and blogging, but I still clearly lacked the industry knowledge and routine of PR work. With the end of my MA studies approaching, I decided to find out more and applied for an internship at GEC PR.

Interning was a great way for me to discover more about the world of PR and see if my skills and qualities matched. Working at the office enabled me to get first-hand insights into the whole process: from media pitching to content generation to monitoring and reporting, everything was starting to make more sense. It was great to see all the different pieces come together, and to find out how much work was actually involved in that article you see in the glossy magazine delivered to your desk in the morning.

What I liked about my work here was that there was always something going on. You never knew what a new day would bring. With all the diverse clients and areas of travel and lifestyle, every day was refreshingly different. That’s exactly what I look for in a career, and I think being based in London is the ideal place to find it. All the events, media headquarters and exciting people make it the perfect place for PR.

But as always, time just flies by when you’re having fun. Over the course of my three months at GEC PR, I got a lot of positive feedback and was really able to enhance my writing skills. I also sharpened my eye for all the different types of language that is used, be it in press releases, newsletters or reports. By working at a smaller agency, I profited directly from the incredible know-how of the team. A big thank you goes out to the team for making this such an amazing experience!

Now I finally feel ready to go out into the working world thanks to my increased skills, knowledge and confidence. I wish the GEC PR team all the best and I’m super excited to see what the future holds for me!