PR Case Study: GEC PR Launches the World’s First Smart Binoculars – Swarovski Optik’s AX Visio
By Sarah Salord, GEC PR Company Director Swarovski Optik, a leader in high-end optics, launched the world’s first smart binoculars the AX Visio, while also celebrating the company’s 75th anniversary in the same year. GEC PR was briefed to manage the UK launch, tasked with positioning Swarovski Optik not only as a leader in the […]