When GEC PR’s client Women in Travel CIC decided to run its global International Women in Travel and Tourism Forum event virtually this year, I must admit, I was apprehensive. The inaugural IWTTF that took place in Iceland in January 2020, was an in-person event, and the connections and authentic, frank debating that happened there would, I thought, be difficult to beat. Women and men from 18 countries had hedged their bets against the stormy Icelandic weather to make it there and certainly there was a sense of ‘triumph over adversity’ about getting there. Swapping tales about cancelled flights were conversational icebreakers that helped the bonding process as we discussed diversity, inclusion and our localised and global experiences of those issues.
Over 350 travel industry leaders and next-generation professionals from across the globe gathered virtually and pledged to build back better at the first virtual International Women In Travel & Tourism Forum (IWTTF), held 10-15th May.
With just days to go until international travel resumes in many countries across the globe, the International Women in Travel & Tourism Forum (IWTTF) offers the tourism sector a timely chance to get together and discuss ways to build back better by placing gender equality and inclusion at the heart of recovery.
With the travel industry poised to reopen internationally, speakers at May’s International Women in Travel & Tourism Forum are urging the travel sector to have a radical rethink. The five-day event, organised by social enterprise Women in Travel CIC (Community Interest Company), will focus on myriad ways corporates and individuals can avoid old business norms and create greater equality and opportunity across travel and hospitality.
Alessandra Alonso, the Founder of Women in Travel (CIC), invites those working in the travel industry to participate in shaping a gender inclusive industry that meets the talent and leadership needs of the 21st century by attending the International Women in Travel & Tourism Forum on 23 – 24 January 2020, in Reykjavik, Iceland.
Find out more about the Forum by watching Alessandra’s video below and by reading our news post here.