How AI Search Is Changing Travel Marketing
Why travel brands need to rethink visibility, authority and storytelling in the age of ChatGPT, Copilot and AI-powered search By Company Director Fiona Anderson For more than two decades, travel marketing has revolved around one primary objective: ranking highly on search engines. Brands invested heavily in websites, SEO, content marketing and paid advertising to ensure […]
The ‘Zero-Click’ PR Strategy – What is it and How Can Brands Connect with Consumers Through Digital Credibility?
Sarah Salord, Company Director at Travel, Lifestyle and B2B Agency GEC PR Consumers are scrolling faster than ever. They’re discovering brands through Google summaries, social previews, AI-generated search results, media headlines, and “Best Of” round-ups — often without ever clicking through to a website.
How PR Can Put Your Brand at the Top of AI Search
Sarah Salord, Company Director at GEC PR a travel, lifestyle and B2B PR agency, shares her top tips on how PR can be the secret solution for AI visibility In the world of travel, lifestyle, and B2B sectors, the question is no longer just “How do we rank #1 on Google?” but also “How do […]